EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day.

Virtual 163

Virtual Advocacy Channel Mobile 163

Association Analytics

MAY 20, 2024

Read on to discover new ways to generate non-dues revenue, including actionable case studies. This involves identifying different audience segments and understanding any overlaps. By addressing these needs, your association can not only enhance member satisfaction but also attract sponsors who want to engage with your audience.

Associations 169

Associations Poll Industry Stream 169

DNL OmniMedia

MAY 7, 2024

Do: Understand your audience Tailor your data visualizations to meet your audience’s specific needs and preferences so that the insights resonate with them. Use surveys, interviews, audience data, and other research methods to learn more about your target audience and their data visualization needs and expectations.

Data 52

Data Organization Chart Benchmark 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 99

Online Fundraising Benchmark Adwords 99

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. But only 6% took three or more actions.

Benchmark 62

Benchmark Digital Trend Report 62

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Track Conversation Media 122

The NonProfit Times

APRIL 24, 2024

The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R. About half of 225 M+R Benchmarks participants reported working with social media influencers during 2023.

Data 52

Data Online Giving New York City 52

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.

Mobile 130

Mobile Digital Fundraising Advocacy 130

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Check out our last installment here ! Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

fusionSpan

SEPTEMBER 24, 2024

According to the 2024 Membership Marketing Benchmark Report , 49% of individual membership organizations use paid digital advertising, with 21% considering it highly effective for recruitment. Search engine ads have advanced targeting capabilities, making them particularly powerful for reaching your target audience. Use clear CTAs.

Associations 52

Associations Digital Strategy Search 52

The Modern Nonprofit

OCTOBER 15, 2024

While Giving Tuesday is a standout global event, there are numerous other giving days—both international and region-specific—that nonprofits can leverage to boost their fundraising efforts and engage diverse audiences. Use branded visuals, thematic language, and clear calls-to-action to resonate with your audience and reinforce your message.

Hosting 52

Hosting Impact Giving Nonprofit 52

Whole Whale

APRIL 5, 2024

They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement. This can help them refine their ad strategy and target new opportunities for impact.

Library 104

Library Influence Demographics Nonprofit 104

NTEN

APRIL 28, 2015

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. Forty bucks and 29 actions. Audiences on social media are growing faster than email – but email still reaches a lot more supporters.

Benchmark 36

Benchmark Report Hunger Advocacy 36

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. With this rapidly growing audience , there comes the need for nonprofits to learn and adapt to using texts for fundraising and supporter engagement. of the time, with 1.24

Support 117

Support Fundraising Broadcast Contact 117

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. Looking for benchmarks? We’ve got some Benchmarks. “Taxpayer” groups. Gold standard advocates.

Conservancy 98

Conservancy Influence Mail Headline 98

Media Cause

MAY 8, 2023

Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals. These benchmarks can help you plan your budgets for each channel you’re going to run ads on.

Tips 52

Tips Organization Channel Benchmark 52

Media Cause

JANUARY 30, 2023

Benefits of a Brand Awareness Strategy Soften the Market Increasing awareness, trust, and affinity for your brand among your target audience improves the performance of subsequent lead generation campaigns by helping to move users down the conversion funnel. This is referred to as “banner blindness”.

Awareness 52

Awareness Strategy Build Media 52

Saleforce Nonprofit

SEPTEMBER 28, 2021

However, many organizations aren’t even sure where to get started, how to benchmark, or how to tie DEI strategies to fundraising success. Johnson , CEO, Founder Allies in Action Membership Network; CEO & Founder, Women of Color in Fundraising; Founder & President, YFJ Consulting, LLC. – Yolanda F.

Strategy 111

Strategy Fundraising Reflection Org 111

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Test Mail 104

The Modern Nonprofit

FEBRUARY 20, 2024

For nonprofits, it’s essential to have an effective website that engages your audience and drives them to take action, whether that’s donating, volunteering, raising awareness, or other forms of support. Provides access to a large audience looking for nonprofit services. Don’t over-optimize.

Websites 59

Websites Guide Impact Metrics 59

Whole Whale

MAY 2, 2024

Custom photo stock This is a fun excuse for an intern to run around the office and any physical sites to take good pictures of work in action. Or, let the intern become an expert that can offer help to members in your community fundraising network (like super customer support for your audience). Visit Campus 15.

International 98

International Program Ideas Data 98

Classy

JULY 19, 2021

Brief and educational videos have shown to engage larger audiences as well. . Use a script to communicate with your audience . Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly.

Video 118

Video Trend Marketing Strategy 118

M+R

AUGUST 7, 2023

All free, one hour each, and jam-packed with information and ideas and actionable steps. More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. Join us for one, or all: August 16: Fewer Guesses. And everyone knows what happens when you make an assumption.

Test 52

Test Broadcast Influence Fun 52

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. Be more generous and strategic in your follow back strategy.

Twitter 342

Twitter Practice Social Media Nonprofit 342

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Aaron Bramley: Teeny Tiny Stop Action Video. Benchmarks for nonprofit video and guide for creators. Diabetes UK: Thank You.

Video 58

Video Audience Camera Library 58

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark? Are you using benchmarks?

Benchmark 35

Benchmark Data Washington Arts 35

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

email 230

email Raise Cancer Info 230

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters.

Award 78

Award Colorado Washington Wisconsin 78

M+R

NOVEMBER 21, 2022

Right now, participants from the fall round of our data co-op, Scout Quest, are getting their hands on a bunch of sweet, sweet data, including neat things like which donors and prospects are giving to other nonprofits, how frequently they are giving, and who is taking action for other organizations. and our annual Benchmarks study.

Data 52

Data email Files Audience 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). Make strategic adjustments? Burn down email and move into a bunker?). Now, let’s dig deeper.

Mail 116

Mail Spam Rate email 116

Neon CRM

MAY 17, 2023

While these benchmarks are a useful place to begin evaluating your email fundraising performance, they aren’t the be-all-end-all. That’s a high-level benchmark; results for nonprofits will vary based on their size. But setting and tracking your own benchmarks will be even more useful. per email campaign. Here’s how to do it.

email 52

email Fundraising Benchmark Raise 52

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Segment your target audience. Define individual ways for your volunteers, P2P fundraisers, board members, and sustaining donors to get involved.

Blackbaud 104

Blackbaud Articulate Gift Global 104

Allegiance Group

JUNE 4, 2024

Break your campaign results down by audience. These insights will enable you to tweak your next campaign to be more relevant for each audience. Then, develop an action plan and figure out what tactics you need to use. Are you in line with benchmarks and averages, or are you falling short? What about the revenue per donor?

Metrics 52

Metrics Track Data Question 52

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right?

Fundraising 52

Fundraising Test Advocacy Metrics 52

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! million advocacy actions, and more than $438 million online donations from over 6.5 RESEARCH STUDIES.

Studies 115

Studies Research Attention Tools 115