.orgSource

JUNE 24, 2024

At.orgSource we call this new benchmark for performance Association 4.0, But if those offerings aren’t enticing your audience, then you’re not delivering value. Built for Action : Design processes for efficient, timely decision-making. or the ability to keep pace with the 4 th Industrial Revolution.

Associations 221

Associations Professional Leadership Skills 221

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward. Highlights.

email 169

email Marketing Nebraska Omaha 169

NetWits

JUNE 19, 2012

Calls to action. They focus on delivering relevant content based on subscriber interests, preferences and actions. Apply what’s working in the corporate world to your email programs, including: Testing variables like subject lines and calls to action , for starters. Using different messaging for different audiences.

email 150

email Social Media Conference Test 150

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. Be more generous and strategic in your follow back strategy.

Twitter 361

Twitter Practice Nonprofit Social Media 361

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Sprinkle in calls to action.

Mobile 105

Mobile Giving Guide Nonprofit 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! million advocacy actions, and more than $438 million online donations from over 6.5 RESEARCH STUDIES.

Studies 115

Studies Research Attention Tools 115

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Conversation Track Media 122

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

Amy Sample Ward

APRIL 27, 2011

When it comes to fundraising, though, one of the areas of most interest is motivation – this can help fundraisers and organizations align their message and delivery with the points of interest and the channels that are the most influential to the target audience. Yep, only 2% said celebrities were motivating their actions!

Celebrate 201

Celebrate Fundraising Impact Case Study 201

Pamela Grow

FEBRUARY 5, 2025

The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! but didnt take action to get further involved. Leverage retargeting campaigns.

Websites 59

Websites Generation Tips Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. SMART objectives can be revised along the way.

Social Media 131

Social Media Media Social Facebook 131

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! In short: Online revenue is up, monthly giving is booming, and social media audiences are growing too. So: What’s going on with nonprofit email, fundraising, and social media?

Social Media 95

Social Media Advocacy Benchmark Analytics 95

Association Analytics

MAY 20, 2024

Read on to discover new ways to generate non-dues revenue, including actionable case studies. This involves identifying different audience segments and understanding any overlaps. By addressing these needs, your association can not only enhance member satisfaction but also attract sponsors who want to engage with your audience.

Associations 169

Associations Sponsor Poll Audience 169

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. With this rapidly growing audience , there comes the need for nonprofits to learn and adapt to using texts for fundraising and supporter engagement. of the time, with 1.24

Support 119

Support Fundraising Broadcast Contact 119

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. But only 6% took three or more actions.

Benchmark 62

Benchmark Digital Trend Report 62

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. The State of Modern Philanthropy 2021 deep dives into the latest fundraising data and actionable takeaways based on the performance of over 4,800 nonprofits. . Step 3: Present Compelling Recommendations to Your Nonprofit Board .

Slideshare 56

Slideshare Benchmark Fundraising Share 56

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. The Plain Language Action and Information Network. M+R Benchmarks Report. You will then be sent an invoice for $20 that can be paid with a credit card. Once paid, you will be given access to the recording.

Trend 336

Trend Fundraising Digital Marketing 336

TechCrunch

AUGUST 5, 2023

. “We believe there are several reasons for this trend, including escalating inflation and higher cost per acquisition (CPA) prices for paid ads,” Adapty notes in its report, which is based on data from apps whose audiences add up to 6.5 million users.

Mobile 98

Mobile Game Newsletter Benchmark 98

Nonprofit Tech for Good

DECEMBER 3, 2020

2) Craft a compelling message (behind-the-scenes, a call-to-action, a positive story, etc.). In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. Then, target a global, open audience.

Facebook 364

Facebook Practice Nonprofit Social Media 364

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

ASU Lodestar Center

AUGUST 24, 2011

Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. As the organization's marketing professional, it's your job to make sure it's being told — and truly engaging the audiences you need to reach. Storytelling.

Communication 93

Communication Effective Impact Mail 93

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Aaron Bramley: Teeny Tiny Stop Action Video. Benchmarks for nonprofit video and guide for creators. Diabetes UK: Thank You.

Audience 58

Audience Video Library Contest 58

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Dialog: involves starting a conversation and offering your audience something to talk about while allowing that conversation to take on a life of its own. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. . They define this process as "social media analytics.".

Social Media 100

Social Media Measure Media Strategy 100

NTEN

AUGUST 5, 2014

Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.

Communication 94

Communication email Fundraising Reflection 94

Classy

JULY 19, 2021

Brief and educational videos have shown to engage larger audiences as well. . Use a script to communicate with your audience . Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly.

Video 118

Video Trend Strategy Marketing 118

Saleforce Nonprofit

SEPTEMBER 28, 2021

However, many organizations aren’t even sure where to get started, how to benchmark, or how to tie DEI strategies to fundraising success. Johnson , CEO, Founder Allies in Action Membership Network; CEO & Founder, Women of Color in Fundraising; Founder & President, YFJ Consulting, LLC. – Yolanda F.

Strategy 111

Strategy Fundraising Donor Reflection 111

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Mail Test 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

Jeremiah kicked off our session with a call to retweet a photo of the audience, our hash tag, #SMdata, trended on Twitter and there was a robust back channel discussion of interested people. In the nonprofit sector, we are also lucky to have excellent financial and benchmarking data from Blackbaud and Chronicle of Philanthropy.

Social Media 125

Social Media Analytics Media Social 125

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It may require internal culture change – actionable listening and experiments. Notes and Resources.

ROI 104

ROI Social Media Media Social 104

NTEN

APRIL 28, 2015

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. Forty bucks and 29 actions. Audiences on social media are growing faster than email – but email still reaches a lot more supporters.

Benchmark 36

Benchmark Report Nonprofit Advocacy 36

The Next Web

NOVEMBER 4, 2013

Anyone can write a value statement, but only a few companies find the one that is both painfully obvious and resonates with their target audience. In recent weeks, the company has offered its users regular articles, benchmark reports , and even free stock photography. “Focus on conveying that in an emotional way.”. Tap the hive mind.

Influence 132

Influence Product Create Paypal 132

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

There are three main types of crowdsourcing: Work, Input and Action. In terms of “Action,” nonprofits can deploy crowdsourcing initiatives that encourage many people to contribute to a cause such as through crowdfunding on platforms like Causes or Crowdrise or any of the other numerous social online fundraising platforms.

Measure 106

Measure Site Consultant Aggregator 106

TechCrunch

MARCH 16, 2021

Tribe Capital led the round with participation from existing investors Benchmark and Insight Partners. That open source model tends to get the attention of investors because it comes with that built-in action at the top of the sales funnel. Today, the company announced a $23 million Series B investment.

Develop 103

Develop Open Source Open Virtual 103

Care2

APRIL 28, 2009

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website. As I have mentioned in prior posts , you need to be where your target audiences are.

Social Media 76

Social Media Communication Media Online 76

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark? Are you using benchmarks?

Benchmark 35

Benchmark Data Blackbaud Arts 35