Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. 10) Inspiring Call to Action: Effective storytelling captivates and inspires action. Empower your nonprofit to be a powerful storyteller.

Storytelling 228

Storytelling Action Roles Nonprofit 228

Get Fully Funded

DECEMBER 9, 2024

Thats where calls to action (CTAs) come in. A CTA is a short statement that urges audience members to take a certain action. Lets review proven tips for creating more inspirational CTAs and transforming your supporters passion into action. Use these tips to make your CTAs as actionable as possible: Be direct.

Action 52

Action Causes Guide Audience 52

NonProfit PRO

OCTOBER 13, 2023

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

Measure 298

Measure Relationship Audience Action 298

Nonprofit Tech for Good

FEBRUARY 23, 2021

How subject lines, descriptions and calls-to-action can increase engagement. How to use audience testing and seed groups to improve engagement. << Which social media platforms are the most important for nonprofit video. Which video content types are most engaging.

Video 345

Video Create Free Nonprofit 345

sgEngage

NOVEMBER 13, 2024

Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 304

Digital Strategy Guide Create 304

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. So, how should an organization navigate this?

Websites 273

Websites Content Tips Nonprofit 273

Association TV

NOVEMBER 16, 2021

Calls to action (Buy Now, Contact Us, Learn More). Clarification on actions (Are you sure? This action will open a new window, this action will open our app). You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience.

Associations 295

Associations Search Contact Audience 295

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

Slides 312

Slides Professional Tips Nonprofit 312

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

Grant 102

Grant Impact Google Nonprofit 102

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. Encouraging actions such as signing petitions or driving social media engagement. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience.

Grant 341

Grant Google Nonprofit Guide 341

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

Audience 95

Audience Design Exercise Interview 95

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

Audience 94

Audience Donor Demographics Retention 94

NonProfit PRO

JUNE 8, 2022

The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. Great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!

Storytelling 246

Storytelling Technique Fundraising Online 246

NonProfit PRO

JANUARY 18, 2022

The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. Great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!

Storytelling 245

Storytelling Technique Fundraising Online 245

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 292

Communication Fundraising Audience Donor 292

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Finally, come prepared with the resources your committee members might need to spring into action. Create a Volunteer Committee.

Fundraising 326

Fundraising Tips Management Nonprofit 326

Nonprofit Tech for Good

OCTOBER 11, 2024

Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. For example, your conversion rate for social media donations would be the number of people who clicked on a post divided by the number of people who actually completed the action. 6) Make it personal.

Social Media 294

Social Media Donor Media Social 294

Nonprofit Tech for Good

MAY 22, 2020

With this option, the presenters will need to look directly at the different devices throughout the presentation to have “eye contact” with the audience. For some situations, this can be a fine solution that allows you to reach more of your audience at the same time.

Virtual 328

Virtual Fundraising Tech Broadcast 328

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America. The Global FoodBanking Network.

Social Media 312

Social Media Donor Media Social 312

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. And if your supporters don’t engage with your call to action the first time around, a well-structured follow-up is crucial. Clarify your call to action.

Template 317

Template email Campaign Fundraising 317

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 300

Storytelling Digital Audience Channel 300

sgEngage

OCTOBER 24, 2024

To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 However, the more streamlined your site is, the easier it will be for visitors to find the information they’re looking for and take action to support your nonprofit. Typography. Infographics.

Websites 110

Websites Tips Nonprofit Design 110

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience.

Public 326

Public Service Nonprofit Script 326

Nonprofit Tech for Good

JULY 17, 2022

It’s clear that recurring donors are willing to take additional actions for your nonprofit on top of their monthly donation. Of recurring donors who return to take additional action, 14% sign up to fundraise or donate to a registration with fundraising campaign, and 10% participate in a peer-to-peer campaign. About the Sponsor.

Donation 342

Donation Nonprofit Gift Donor 342

Mashable Tech

MARCH 7, 2025

Instead, they've give us the forgettable Tom Holland-fronted drama Cherry and the atrociously underwhelming action flick The Gray Man , which wasn't even helped by pitting Chris Evans against Ryan Gosling. For added pandering, there's a smattering of '90s doodads like Big Mouth Billy Bass, the singing wall-mounted fish.

Review 130

Review Movie Voice America 130

Bloomerang

DECEMBER 2, 2024

You can consider A/B testing subject lines on future emails or look back at well-performing past subject lines to see what’s resonated with your email audience. If your click-through rate was lower, go back to the basics of a strong call to action. Was the call to action obvious enough in the email? Did you ask more than once?

email 115

email Fundraising Rate Donation 115

sgEngage

DECEMBER 19, 2024

A thoughtfully crafted, user-friendly site conveys your story, showcases impact, and inspires action. Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site.

Websites 97

Websites Design Collaboration Nonprofit 97

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Driving in-person actions such as adopting an animal . A call to action.

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

APRIL 26, 2021

A good place to start is by making sure that our communications and branding fulfill one or more of the following goals: Move people to a specific action. Create an emotional connection with your target audience to bring them closer to your cause. Motivate people to donate. So, what’s the secret sauce? 1) Stay on point.

Strategy 345

Strategy North America Nonprofit Israel 345

Nonprofit Tech for Good

NOVEMBER 3, 2023

It means having a process and platform that allows you to record those preferences and then action them. It’s in the form of tags, lists, audience segmentation, etc. This structure includes the recipient’s name showing and adds a clear mission-based call to action. 2) CTA (Call to Action) All emails should have a purpose.

email 328

email Personal Strategy Nonprofit 328

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Let’s take a look at how event data can be put into action. Do your repeat event attendees also renew at higher rates? ).

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

MAY 8, 2023

With more eyes on your message, more people will be persuaded to take action and help support your mission. There’s a lot to learn from them about text marketing. In a recent Statista survey , nearly half of respondents admitted to spending an average of five to six hours a day on their phones, excluding work-related smartphone use.

Lesson 303

Lesson Marketing Nonprofit Mobile 303

Nonprofit Tech for Good

MARCH 21, 2019

share with their personal networks the actions they take related to a cause, all through the megaphone of their mobile devices and social media. On the flip side, if they bought a ticket and then receive a message about buying another ticket, this won’t resonate with the audience. But what exactly is social fundraising? .

Fundraising 267

Fundraising Social Practice Online 267

Nonprofit Tech for Good

JANUARY 3, 2021

1) Update Calls-to-Action (CTAs). Place CTAs strategically to engage your audience and fulfill each page’s goal. In contrast, fast load times lead to better online experiences and build audience trust. Each page on your website should have a job. Some webpages explain your mission.

Websites 350

Websites Nonprofit Plugin Search 350

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing automation will let you find new donors, volunteers, and clients – and more quickly and successfully move them to action.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204