Forum One

SEPTEMBER 17, 2024

We’re using the occasion to reflect on ways to iterate and enhance our strategies to drive climate action: Engaging Design that Sparks Public Engagement We craft digital communications that resonate with global audiences and drive progress in environmental and conservation issues. How Does Your Digital Strategy Support Climate Action?

Action 79

Action Digital Strategy Conservancy 79

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

Audience 85

Audience Design Exercise Test 85

Nonprofit Tech for Good

JUNE 22, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 295

Action Fundraising Nonprofit Gift 295

CauseVox

MAY 17, 2024

Learn how to design your website to reflect your donors’ values and inspire them to take action. Designing a compelling website starts with delving into your organization’s “why” From there, it’s about crafting impactful narratives that resonate with your audience’s values and aspirations.

Action 76

Action Design Websites Impact 76

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Engage with your audience by giving them shareable content.

Audience 59

Audience Content Create Tips 59

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

Audience 52

Audience Marketing Student Social Media 52

sgEngage

OCTOBER 15, 2024

To address this pressing issue, The Generosity Commission recently released its capstone report, “Everyday Actions, Extraordinary Potential: The Power of Giving and Volunteering.” The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

Action 82

Action Report Impact Blackbaud 82

CauseVox

OCTOBER 16, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. Action: Community stories can inspire action among stakeholders.

Action 88

Action Story Captivate Community 88

CauseVox

SEPTEMBER 27, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. Action: Community stories can inspire action among stakeholders.

Action 84

Action Story Captivate Community 84

Nonprofit Tech for Good

NOVEMBER 10, 2024

Audiences want to see the real, unpolished side of the organization. Share quotes, stories, or images that inspire and resonate with your audience, keeping them emotionally connected to the cause. This approach strengthens relationships and helps introduce the nonprofit to new, relevant audiences, expanding its reach and impact.

Digital 255

Digital Community Build Social Media 255

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

Audience 52

Audience Story Chapter Hawaii 52

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

Audience 79

Audience Phase Nonprofit Mind 79

fusionSpan

JULY 15, 2024

Contact us How Can Associations Find Better Alignment With Their Audiences? Many of these data-specific concerns were mentioned in larger discussions surrounding the need for stronger audience engagement. Contact Us The post The Top 3 Concerns For Associations Include AI, Data, and Audience Alignment appeared first on fusionSpan.

Audience 59

Audience Associations Data Chicago 59

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Build Tips 64

The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. And while your fundraising efforts have a different end goal, your nonprofit still needs to market your cause to your audience.

Action 111

Action Oakland email Course 111

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Encourage supporters to get in on the action and sell your t-shirts on your behalf with peer-to-peer fundraising. Nonprofit Marketing: 3 Easy Ways To Grow Your Audience.

Audience 98

Audience Marketing Nonprofit Search 98

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 87

Test Audience Research Interview 87

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Knowing the impact of her donation moves her to action.

Audience 85

Audience Donor Survey Social Media 85

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences.

Action 105

Action Change Metrics Measure 105

Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This is your chance to let your audience get to know you and to communicate your values. What was the outcome?

Storytelling 98

Storytelling Action Support Story 98

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. Any advice on how I can help balance the scales, between discussion and action? In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices.

Audience 77

Audience Practice Fundraising Profile 77

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. So, how should an organization navigate this?

Content 276

Content Websites Tips Voice 276

NonProfit PRO

OCTOBER 13, 2023

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

Measure 298

Measure Relationship Audience Action 298

Nonprofit Tech for Good

OCTOBER 11, 2024

Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. For example, your conversion rate for social media donations would be the number of people who clicked on a post divided by the number of people who actually completed the action. 6) Make it personal.

Social Media 294

Social Media Media Donor Social 294

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul.

Audience 79

Audience Video Storytelling Technique 79

Kindful

NOVEMBER 22, 2021

When done correctly, this review will generate action items for your team. . The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Looking for actionable insights: Where do you start? . Is your ask or call to action strong? Trust me, I get it. You’re busy.

Results 62

Results Action Metrics Rate 62

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 306

Digital Strategy Guide Create 306

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. ” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. The content that we’re gonna send, and who is going to receive it.

Content 169

Content Marketing Data Strategy 169

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 106

Action Difference Fundraising Nonprofit 106

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing automation will let you find new donors, volunteers, and clients – and more quickly and successfully move them to action.

Marketing 207

Marketing Fundraising Test Nonprofit 207

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

The Modern Nonprofit

FEBRUARY 27, 2024

Estimated Reading Time: 5 minutes Spring into Action: Best Practices for Volunteer Recruitment and Retention Spring is the season of growth and renewal—a perfect time to rejuvenate your organization’s volunteer force! Flipcause makes it simple to get volunteer postings in front of the right audiences in the community.

Retention 59

Retention Volunteer Action Practice 59

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. 20% GREEN: Urgency & Specificity Creating a sense of urgency through one-day campaigns or crisis-based appeals drove immediate donor action.

Campaign 199

Campaign Google Giving Nonprofit 199

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 73

Action Report Practice Fundraising 73

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Clear calls-to-action (CTAs).

Audience 82

Audience Tips Fundraising Social Media 82

NetWits

AUGUST 21, 2012

Prioritize Tasks to Reduce “Noise” The first step in creating a web strategy is “knowing your audience” and defining user tasks (see Andrew Fort’s post: “The #1 Reason Nonprofit Websites Fail and How to Fix It Immediately”). From the Audience Analysis exercise you will have a long list of user tasks for each audience segment.

Action 205

Action Websites Design Voice 205