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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. You’ve got to grab your supporters’ attention quicker and produce engaging material they want to read. Straightforward calls to action include the donate button and social media links.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Most texts are read right away, so the easier it is to get involved, the more likely donors are to take action then and there. To take advantage of the “anytime, anywhere” nature of mobile giving and engage with your mobile-minded supporters, try sending an actionable text message with a link to your donation page.

Ideas 349
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Elevate your association’s annual report to connect with members and stakeholders

Nimble AMS

A call to action. By showcasing your membership theme across the report, you will make annual reporting more than just numbers, holding the attention of members and key stakeholders. Create a compelling report and show off your organization’s influence by leveraging exciting headlines, bright graphics, and photos.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Extra information is available further down the page, but they encourage action right away instead of trying to educate. If you want to make sure the announcement gets extra attention, change the colors or styles of the announcement from the typical design. What about calls to action? Have a plan for emergency announcements.

Technique 331
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Crafting the Perfect Gala Invitation

Greater Giving

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Call to Action with Contact Information : Provide ways for guests to reach you for reservations, questions, or clarifications. Let’s dive in! Digital or Physical?

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Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

Be as clear as possible and include a prompt to take some sort of action. And in your call-to-action statement, don’t be afraid to include an incentive: a discount for an immediate purchase, a free gift etc. Maintain consistency by keeping your ad simple and pair a headline with a message in a way that doesn’t overwhelm readers.

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3 Strategies to create an effective nonprofit homepage

Candid

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Offer a call-to-action. Issue areas. Ways to get involved.

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