Nonprofit Tech for Good

APRIL 2, 2023

By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. Type it in to ChatGPT and let it help you generate new ideas that will excite and motivate your supporters to take action. Predictive analytics help ensure that no potential donations are left on the table!

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Tools Fundraising Analytics Analysis 353

Nonprofit Tech for Good

APRIL 27, 2023

Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. The service provides analytics and easy integration with multiple third-party tools.

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Digital Marketing Tools Resource 335

Nonprofit Tech for Good

JANUARY 10, 2022

Encouraging actions such as signing petitions or driving social media engagement. Small nonprofits are eligible for Google Grants and they can often reap the same advantages that a larger organization can reap such as additional donations, increasing their audience, and encouraging people to take action.

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Google Grant Guide Nonprofit 327

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. and identify their top 3 tasks on your site. It should inspire action! Audience Analysis.

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Design Web Guide Slides 247

Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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Linkedin Practice Social Media Sponsor 353

Nonprofit Tech for Good

MAY 18, 2020

These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Driving in-person actions such as adopting an animal . Have Google Analytics installed on your website (ideally, we recommend installing Google Tag Manage r as well). A call to action.

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Google Grant Guide Adopt 334

Byte Technology

JULY 7, 2015

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. When a user visits a page on your site after completing an action, that is a conversion goal.

Analytics 100

Analytics Conversation Rate Google 100

Nonprofit Tech for Good

OCTOBER 22, 2020

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? Social media sites are for relationship building.

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Social Media Donor Media Social 354

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. Give it a try! Find where to make a donation.

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Websites Nonprofit Guidelines Phone 228

Nonprofit Tech for Good

JANUARY 5, 2020

Intro to Coding’s website features animated geometric shapes in the hero area of their site (aka the “above the fold” area), in-line with 2020 geometric shape and animation trends. Think of your website’s sidebar as free advertising space and utilize the space for important calls-to-action (CTAs) and to feature key content.

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Websites Design Practice WordPress 350

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , It much easier to collect, analyze and take action with your data when you do a little bit each month or every other week.

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Social Media Measure Action Media 116

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. How many people attempted to make a donation on your website but left the site before they completed their transaction?

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Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. 8) Get to know your Twitter Analytics Dashboard.

Twitter 329

Twitter Practice Social Media Nonprofit 329

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

Analytics 100

Analytics Google Digital Marketing 100

TechImpact

APRIL 23, 2014

This is because the motives and actions of the web user tend to be much more volatile than that of an organic searcher. If someone likes your content enough to curate it, and post it to their own site, it is important to know that. Make a list of those referral sites and analyze their mission statements, or their “About “Us” sections.

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Generation Websites Social Media Search 234

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. 2 – Make Your Website Shine.

Analytics 107

Analytics Tools Social New York City 107

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Benchmark Analytics Google Comparison 75

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. The sooner you set up your analytics account, the sooner you can start tracking! The Nonprofit Analytics Glossary.

Analytics 98

Analytics Data Metrics Rate 98

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. If your organization has offices or on-site services, offer to do tours for new, major, or recurring donors.

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Fundraising Mail Law Social Media 321

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics.

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Donor Track Facebook Campaign 267

Association Analytics

JULY 27, 2021

When a solid taxonomy is implemented correctly, it can improve your site’s SEO. The taxonomy, coupled with good website navigation, will make it easier for people to find relevant content and increase traffic to your site and pageviews. Take action with your data. Yes, an analytics company said that!

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Taxonomy Content Data Strategy 169

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Use different links on different sites to see what really gets people clicking through. Facebook Insights.

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Tools Tech Map RSS 162

The MatrixFiles

DECEMBER 15, 2022

Is there a clear flow to the call-to-action to meet that goal? Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Google is sunsetting Universal Analytics on July 1, 2023.

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PDF Analytics Search Google 130

The MatrixFiles

JANUARY 2, 2024

The key here is making specific enough goals that you end up with an action plan and a timeline. For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

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Websites Podcast Analytics Map 130

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. Sometimes we think that because we’ve purchased a fancy software package, that it will give us actionable information with just one click. The problem is that data everywhere! The challenge becomes figuring what data really matters.

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Measure Social Media Tools Media 118

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

Analytics 52

Analytics Google Fundraising Track 52

TechImpact

MAY 29, 2014

In recent years, analytics have added an all new dimension to the website. You have to ensure that more visitors are arriving to your site this month than last. Unless you’re rewriting your home page copy, tagline, and call-to-action on a daily basis your website needs a blog. Simply having a website is not enough.

Content 143

Content Marketing Teach Websites 143

Byte Technology

JUNE 30, 2015

For the past several years Google Analytics has been the go-to tool for parsing a website’s effectiveness for visitors. Heat mapping answers many questions other analytical tools do not: Are your visitors distracted by too many choices? Are they leaving your page before subscribing to an email subscription option?

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Map Design Websites Effective 100

Get Fully Funded

DECEMBER 9, 2024

Thats where calls to action (CTAs) come in. A CTA is a short statement that urges audience members to take a certain action. Lets review proven tips for creating more inspirational CTAs and transforming your supporters passion into action. Use these tips to make your CTAs as actionable as possible: Be direct.

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Action Causes Guide Language 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Whole Whale

OCTOBER 3, 2024

Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing website traffic. Two key concepts in GA4 are “source” and “medium,” which provide valuable insights into where your traffic originates and how it reaches your site. Consider below the site ranking at 38.4: ” What is a Medium?

Analytics 52

Analytics Google Site Websites 52

Nonprofit Tech for Good

JUNE 24, 2022

A solid plan of action will help you do everything you can to spread the word about the sweepstakes. You also want to include some great photos of your nonprofit in action so your audience will understand, and feel good about, the positive impact they are making by contributing to your sweepstakes fundraiser.

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Practice Online Fundraising Track 226

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

Analytics 52

Analytics Google Phase Nonprofit 52

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.

Analytics 59

Analytics Data Web Tools 59

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. A conversion is any measurable action that a visitor takes on your website. You have complete control over which conversions you encourage on your site.

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Grant Google Problem Awareness 98

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. Google doesn’t want to promote bad sites, events through paid advertisements because it will annoy their users. Visit your site.

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Grant Google Search Application 152