Association Analytics

MARCH 13, 2024

You can glean a lot of insights about your members once you get your association on board with engagement analytics. Once you’ve decided on how you’ll base your score, it’s time to put it into action. Next, discuss how often your association will review your engagement analytics data and improve audience targeting.

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Analytics Associations Model Metrics 169

Association Analytics

FEBRUARY 14, 2022

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

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Analytics Language Associations Case Study 169

Association Analytics

JUNE 21, 2023

With a modern ecosystem, your association can start by separating out analytical data from transactional data. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

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Associations Challenge Data Taxonomy 319

Association Analytics

DECEMBER 9, 2024

To make it easier, the experts at A2 came up with 10 practical tips to help your organization become more analytically driven, while maintaining focus on your mission and members. Ensure leadership bases decisions on clear metrics rather than anecdotal evidence.

Analytics 169

Analytics Tips Associations Influence 169

Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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Linkedin Practice Social Media Sponsor 353

Association Analytics

JANUARY 7, 2025

Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. Actions may be loud, but people do have something to say. Metrics make leaders more effective, and their organization more successful. Their reasoning?

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Data Strategy Metrics Demographics 169

Association Analytics

AUGUST 7, 2024

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals.

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Track Associations Report Metrics 169

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. Considering the data more broadly will help you track trends over time, determine the lifetime value of a member, identify overlapping behaviors, take action to invest more or less in your product offerings, and maximize your return on investment.

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Product Associations Measure Analysis 282

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

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Report Web Comparison Analytics 251

Association Analytics

JANUARY 12, 2022

Data analytics can be a great unifier for your organization, helping get staff at every level, from the board down to the implementers, align around your important objectives. Of course, first, you must get your organization to evolve and more uniformly embrace data and analytics, which we know can be quite challenging.

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Goal Data Support Metrics 169

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Here are some of the questions you might ask in order to understand what metrics to track: . Let’s say you’re a food bank.

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Analytics Strategy Fundraising Benchmark 125

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 114

Analytics Digital Tools Measure 114

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points.

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Metrics Audience Content Facebook 125

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics.

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Analytics Data Metrics Rate 98

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). What metrics could you use to predict whether you will achieve your goals ? Engage in Analysis.

Goal 192

Goal Data Articulate Analysis 192

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Website conversion occurs when a person completes a predetermined and desired action on your website.

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Rate Conversation Websites Metrics 246

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right?

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Content Marketing Data Strategy 169

Whole Whale

OCTOBER 9, 2024

Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. This guide will walk you through using the date range tool in GA4’s explorations and reporting functionalities, ensuring you can harness the full potential of your analytics data.

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Analytics Google Comparison Time 98

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

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Analytics Google Digital Marketing 100

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. 8) Get to know your Twitter Analytics Dashboard.

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Twitter Practice Social Media Nonprofit 329

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Benchmark Analytics Google Comparison 75

Nonprofit Tech for Good

JANUARY 10, 2022

Encouraging actions such as signing petitions or driving social media engagement. Small nonprofits are eligible for Google Grants and they can often reap the same advantages that a larger organization can reap such as additional donations, increasing their audience, and encouraging people to take action.

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Google Grant Guide Nonprofit 327

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. Measure metrics that matter.

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Action Change Metrics Aggregator 105

NetWits

NOVEMBER 11, 2010

Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. No Call to Action. I actually read a few non-profit emails today that gave me no ability to take action. The take away is simple here – always have a call to action.

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email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

She suggested encouraging more share with a specific call to action on the post itself. Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.”

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Metrics Facebook People Change 131

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. If your click-through rate dips below 1%, it suggests that your call-to-action may be buried or unclear within your email.

Analytics 98

Analytics Data Spam Fundraising 98

Amy Sample Ward

MAY 4, 2011

Metrics Tracking template! Analytics and Metrics. Here are some of the resources to help get Google Analytics set up elsewhere and make the most of it: [link]. https://www.google.com/analytics/siteopt/splash?hl=en. Learning in Action. Content Mapping template!

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Lecture Storytelling Data Strategy 137

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Calls to Action. Metrics that Matter.

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Facebook Change Tutorial Plugin 196

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. End-of-Year Fundraising Dashboard.

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Strategy Fundraising Social Media Nonprofit 254

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

” Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book. As you’ll see in the deck above, I shared my own little action learning project on how to improve my own data using Excel and Ann and Stephanie’s advice.

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Social Media Metrics Media Chart 114

Gyrus

OCTOBER 1, 2024

How to Leverage LMS Data Analytics for Better Decision-Making in Corporate Training GyrusAim LMS GyrusAim LMS - In today’s competitive business landscape, Learning and Development (L&D) programs are key drivers of employee growth, retention, and overall business success. billion in 2020–21.

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Analytics Training Train Data 64

.orgSource

JULY 22, 2024

Lead Executive : Provides operational leadership for initiatives, interfaces with the Oversight Group, ensures coordination, and monitors performance metrics. Know Who You Are With an action-oriented structure in place, you have the foundation for exploring probing questions like these: Why does the association exist?

Associations 221

Associations Phase Exercise Leadership 221

Amy Sample Ward

JULY 29, 2011

Some are using tools like Twitter or Facebook to invite listeners to a post-segment conversation with reporters, moving them from a passive action (listening) up the ladder of engagement to an active action of commenting and discussion. Metrics Template. Google Analytics for Facebook Pages. Google Analytics for your Wiki.

Social Media 178

Social Media Public Media Community 178

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Data Analytics Software.

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Synchronous Structure Metrics Knowledge Base 161

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Does a specific call-to-action phrase work better than others (like “Join Now” versus “Sign Up to be a Member”)?

Create 169

Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. Social media metrics mavens know that both qualitative and quantitative data is needed. Sometimes we think that because we’ve purchased a fancy software package, that it will give us actionable information with just one click.

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Measure Social Media Tools Media 118