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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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AI, Analytics, and Your Nonprofit’s Technology Strategy

sgEngage

Predictive analytics, AI, and machine learning remained strictly academic from the 1940s until the 1980s, when computer power started to become available for commercial applications. It was his work as Secretary of Defense during the Vietnam War, though, that connects him to what we now call data science and big data analytics.

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Google Analytics 4 – A Continuing Story

Media Cause

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. Online file spaces on the cloud also have a tendency to devolve into a mess.

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Google Analytics 4 Promises More Power, Better Privacy–Is your Organization Ready?

Forum One

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics. What’s new in GA4?

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How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. but your sustainers account for 1% of your total donor file. At times we might not know where to start and what reports are needed. The world has changed considerably this year.

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Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Duration Goals.