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Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

It means having a process and platform that allows you to record those preferences and then action them. Google Analytics, marketing automation platforms, donor management tools, and many of the other tools/products that are used daily by nonprofits have the ability to collect the data needed for personalization.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. How many people are you planning to feed? . How much food do you need to feed them, and within what time period? .

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DIY Social Media Management

Amy Sample Ward

Use this step-by-step guide for adding RSS feeds. Supports tracking and analysis for message and call to action response. Google Analytics. Refer to the slides below for examples. Content Map. Why create a content map? It provides an easy-to-access reference for everyone in the organization showing all content and outlets.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. 8) Get to know your Twitter Analytics Dashboard.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Their experience of your page will occur primarily in the News Feed. First impressions are important on social media.

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