Amy Sample Ward

AUGUST 3, 2010

The power of social media in a global context is two-fold: There’s huge potential with these news tools for real movement building, bringing organizations, campaigns and people together behind a movement and not just one brand or one call to action. Global use of social media is also a great way to amplify voices, ideas, and stories.

Local 143

Local Global Tools Case Study 143

Amy Sample Ward

OCTOBER 14, 2009

Lesson #1: Voice. “Social media is a storytelling tool, it’s let voices effected by climate change be heard around the world&# (@ amysampleward ). Many social media tools are specifically designed for users to tell stories and voice opinions, others are built as aggregators and distributors of users’ stories.

Social Media 145

Social Media Change Media Lesson 145

Amy Sample Ward

APRIL 22, 2009

As the numbers of users grow, so do your number of friends, and then in turn so does the frequnecy of news items, status updates, and general calls to action for your network. You can make friends and call them into action, but those actions and real engagement will link to and live outside of the platform. Good question.

Green 102

Green Mashup Aggregator Org 102

Amy Sample Ward

FEBRUARY 19, 2011

(You can review the page edits here: [link] ) Links to news stories were included as they emerged and the occasional personal edit of sentiments like “no one knows what’s going on” contributed to the live action growth of the page. Those not in Haiti can also use the application as it aggregates news and actions to take.

Disaster 206

Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

A couple things I discovered by following participants' ant trails: The Bay Versus the Bay: This was an excellent example of how social media strategy can support behavior change or action. For example, note their call to action right on the YouTube video. Robot Voice Disguiser for Large Group Facilitation.

Social Media 87

Social Media Game Media Social 87

NTEN

FEBRUARY 17, 2010

Anyone in or outside of Haiti could use the tool via the web or on a mobile phone to make reports with voice, text or video; the reports were then mapped and sources verified. Those not in Haiti can also use the application as it aggregates news and actions to take. Fundraising. More and more, now we can.

Haiti 82

Haiti Disaster Social Media Media 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

You may also want to improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that are relevant to your organization. Taking Action or Fundraising: You're using social media tactics to spur supporters to action or donate. by Beth Kanter. Measurement.

Social Media 107

Social Media Map Strategy Media 107