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How MTSBA improved its advocacy program with real-time data

Nimble AMS

Many associations use data-driven decision making to move their missions forward, advance public policy, and enhance advocacy programs. Read our blog to discover how one association leveraged its AMS to improve its decision-making process and advance advocacy efforts with real-time data. What challenges did MTSBA face?

Advocacy 129
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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement.

Personal 297
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Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks&# will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines.

Advocacy 220
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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Organization: Pancreatic Cancer Action Network. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. People can text ACTION to 25383 make a $10 donation. gid=104492.

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Crafting Calls to Action: A Guide for Cause Champions

Get Fully Funded

Thats where calls to action (CTAs) come in. A CTA is a short statement that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or otherwise support your cause. Incorporate actionable language. Stress urgency.

Action 52
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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Do they show civic engagement—volunteerism, advocacy, voting, protests? Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action. Encourage action. They want to feel heard. Know your numbers.

Donor 105
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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. To keep employees, volunteers, and donors safe, in-person events have been canceled for the foreseeable future. She helps brands grow engagement and build relationships with their audience.