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Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. 501c3’s can’t do advocacy, it’s not allowed. ” In other words, not all advocacy is lobbying — and not all lobbying is prohibited. In other words, you don’t need to choose between advocacy and fundraising.

Advocacy 101
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Scout Quest webinar follow-up: RAD results, cool new features, and more!

M+R

Fixing their deliverability issues took time and drastic action, including filtering out emails for folks who weren’t opening/clicking/taking action or donating out of their active emailable universe. They sent ~1,000 co-op file names a high-performing message, and the results were encouraging.

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10 AppExchange Apps that Nimble AMS Customers Love

Nimble AMS

Create, send, sign, track and file agreements quickly & securely right in Salesforce. . Phone2Action’s Salesforce integration connects advocate data with your contacts, allowing you to make more informed decisions on behalf of your organization and to better segment and target your advocates for calls to action. .

Adobe 100
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How To Find the Right Database For Social Justice and Advocacy Nonprofits

Everyaction

For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. For nonprofits that do nonpartisan civic engagement, access to a top-quality voter file makes political work easily trackable.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Have easy access to the voter file. Higher Conversion Rates = Raising More Money.

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What actually happened: Apple Mail Privacy Protection

M+R

Tracking how many people wanted to know more (clicks) or were inspired to act (advocacy actions, survey submissions, or donations) have always been better metrics of success. Anyone who’s clicking, donating, taking action, or registering a human open (in systems where you can tell the difference) stays in.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. The bottom line is that if you’re not growing your email file, then you’re doomed to decline. Most individual email metrics have continued to decline.