Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. They are more likely to donate to a cause, attend a virtual event, or volunteer when they are invited by people they know and trust. Social media makes participating in campaigns easy and fun.

Social Media 331

Social Media Media Support Social 331

Nonprofit Tech for Good

MARCH 18, 2013

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. Online Advocacy :: Another technology that launched in the late 90′s was the ability to sign online petitions and send emails to members of Congress.

Websites 262

Websites Online Design Fundraising 262

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data.

Advocacy 130

Advocacy Campaign Tips Volunteer 130

Bloomerang

AUGUST 12, 2024

Nonprofit organizations play a pivotal role in addressing societal issues, providing essential services, advocacy, and support to those in need, and fostering community development. Use your platform and network to raise awareness, champion the cause, and attract new supporters. Stop making excuses and start helping.

Action 115

Action Nonprofit Roles Government 115

Neon CRM

NOVEMBER 7, 2023

If your nonprofit is stuck in rut or relying on a few big dollar donors or granting institutions for a majority of your funding, a grassroots fundraising or advocacy campaign might be just the answer you’re looking for. Here are eight expert tips to help make your nonprofit’s grassroots fundraising and advocacy campaigns more effective.

Advocacy 98

Advocacy Fundraising Tips Campaign 98

NetWits

JULY 12, 2011

Or will nonprofit campaigners who spend eight hours a week on their FB fanpage see better results such as more actions taken on campaigns and increased donations? Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists. How much time should your nonprofit spend engaging with their “fans” on Facebook?

Facebook 250

Facebook Time Social Network Advocacy 250

sgEngage

APRIL 11, 2022

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Stay up to date on online advocacy trends. .

Advocacy 97

Advocacy Awareness Campaign Virtual 97

Nonprofit Tech for Good

AUGUST 9, 2021

Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Every action and interaction that your staff make inside the LinkedIn community helps increase your nonprofit’s brand credibility and exposure. Curated content relevant to your mission. LinkedIn Profiles.

Linkedin 363

Linkedin Practice Nonprofit Social Media 363

Nonprofit Tech for Good

SEPTEMBER 17, 2023

According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. 3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%.

Campaign 302

Campaign Evaluation Grant Google 302

Candid

DECEMBER 11, 2024

Consider what options to raise awareness for your cause can be scaled. Videos of your organization in action, statistics of how youre making an impact in your community, and constituent testimonials are just a few ways to bring your mission to life.

Donor 105

Donor Giving Time Donation 105

Nonprofit Tech for Good

SEPTEMBER 11, 2023

You can categorize (or segment) it to learn about your participants and use that information to take action. You can then develop ambassador programs or advocacy campaigns targeting these individuals. The prize is something that appeals to those interested in their cause.

Registration 319

Registration Chapter Education Fundraising 319

The Modern Nonprofit

MARCH 2, 2021

Estimated Reading Time: 5 minutes How to Get Millennials to Support Your Cause. They will certainly be essential to your nonprofit’s long-term sustainability, so we’re taking a look at what makes millennials tick and offering suggestions for the best ways to get them involved with your cause. They are cause-oriented.

Causes 124

Causes Support Volunteer Social Media 124

Bloomerang

DECEMBER 12, 2024

The email below depicts a campaign the organization launched to raise funds by sending donors a boxed figure to represent their commitment to the cause. Advocacy and volunteering emails As you well know, donating isnt the only way your audience members can show their support for your mission. Appeal to emotion.

email 95

email Marketing Guide Nonprofit 95

Candid

JANUARY 23, 2025

Consider creating ambassador programs where passionate supporters can share your cause with their networks. Eighty-eight percent of consumers (aka your potential donors) trust word-of-mouth advocacy from friends and family. Increased visibility and credibility A connected community amplifies your voice.

Community 102

Community Build Fundraising Nonprofit 102

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations.

Storytelling 266

Storytelling Nonprofit Social Media Homeless 266

NetWits

JUNE 30, 2011

Romance me a bit, tell me some stories, and get me fired up about the cause. Let me know that there are other things I can do to support you that aren’t all about money like: take an advocacy action, share with a friend, like you on Facebook, play a game, attend an in person or online event … and then, yes, ask me for money.

email 256

email Cancer Chad Campaign 256

sgEngage

MARCH 18, 2024

By embracing these principles of equity, fostering collaboration, and committing to meaningful action, philanthropic organizations can continue to be powerful catalysts for positive change. Understanding Equity in Philanthropy Equity in philanthropy goes beyond simply providing financial support to charitable causes.

Philanthropy 110

Philanthropy Action Structure Advocacy 110

Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Finally, make sure the “Call to Action” field is set to “Donate Now.”

Facebook 256

Facebook Fundraising ROI Metrics 256

Nonprofit Tech for Good

SEPTEMBER 14, 2014

Increasingly, donors and supporters follow causes on social networks. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate. Visuals inspire higher interaction and engagement rates. Engage authentically. Your nonprofit is not a person.

Social Network 279

Social Network Content Network Practice 279

Nonprofit Tech for Good

DECEMBER 28, 2010

We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Everything we do online (our website, email program, advertising, social) is tied to our goals of advocacy and fundraising, or some other kind of lead generation. Twitter is the one that surprised me the most. Please summarize your ROI.

United States 258

United States Social Media Media Interview 258

Nonprofit Tech for Good

JULY 5, 2019

As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. These are people who want to help amplify your message to increase your impact, share their passion, and recruit others to join the cause. . No, you don’t need an advertising budget in the millions to get in the game.

Social Media 276

Social Media Effective Media Program 276

Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. Almost everyone has an experience that motivated them to get involved in a given cause. The Story of Now is urgent.

Storytelling 98

Storytelling Action Support Nonprofit 98

Nonprofit Tech for Good

SEPTEMBER 19, 2024

20% GREEN: Urgency & Specificity Creating a sense of urgency through one-day campaigns or crisis-based appeals drove immediate donor action. Success Factors: Celebrity Advocacy: Leveraging celebrity power attracts attention and builds trust with potential donors. Online Donations – St. are super effective in creating urgency.

Campaign 260

Campaign Giving Nonprofit Google 260

Pamela Grow

DECEMBER 11, 2024

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. Event participation: Acknowledge their involvement in past events, volunteer efforts, or advocacy work to deepen their connection to your mission. That is, why should donors give to your cause?

Mail 59

Mail Fundraising Strategy Nonprofit 59

Whole Whale

MARCH 28, 2025

Whole Whale created the Funnel of Engagement to help orgs like you better map the typical journey a supporter takes from being Aware of your organization to becoming Committed to your cause. Engaged : They take meaningful action with your orgdonating, volunteering, attending events, or joining a campaign. Committed : They stick around.

Digital 52

Digital Strategy Marketing Nonprofit 52

NetWits

JANUARY 11, 2012

I’ve blogged about how a few nonprofits are using them , and how the Pancreatic Cancer Action Network was seeing real results , but it feels like there is a new energy around using them. Engagement, advocacy, fundraising – these are all areas where QR codes will help you tap into the mobile market.

Blackberry 253

Blackberry South Carolina Nonprofit Portland 253

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Like breaking news, cause awareness and giving day tweets have a short news cycle in the here and now that Twitter users respond to.

Twitter 361

Twitter Practice Nonprofit Social Media 361

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. Resources or capacity are still an issue - the big organizations do better with online actions. Only 43% of actions linked to background information. Report Highlights.

Review 120

Review Benchmark Advocacy Action 120

sgEngage

DECEMBER 6, 2024

This allowed us to create measurable goals backed by actionable data and to personalize our approach to donor engagement. In this space, you wont always have all the answers or guarantees, but progress requires action. In the nonprofit world, donors want to see their money in action. Be willing to take risks.

Associations 98

Associations Dallas Blackbaud Impact 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

These included website traffic, donations, email list size, and moving people to action (advocacy actions). And more than 65% said that they’d had some success with moving people to take some form of action for a cause, like signing petitions or other advocacy actions.

Facebook 126

Facebook Research Nonprofit Advocacy 126

Care2

OCTOBER 20, 2014

Online advocacy as a tool for list growth and new donor acquisition is hotter than ever. Actions such as petitions and pledges serve to engage cause-minded individuals and convert them into valuable supporters. com has been at the forefront of online acquisition for over 15 years.

Advocacy 63

Advocacy Online Pledge Mind 63

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Three new actions were announced at the time, including: Read, Watch, Listen to help people better understand what their friends are doing online. Facebook called it the “ Open Graph ” and the pr people called “A revolution to the whole meaning of listening to music together or family T.V.”

Nonprofit 117

Nonprofit Facebook Action Causes 117

Nonprofit Tech for Good

OCTOBER 4, 2019

Philanthropy should expect to see a similar flood of donations to certain cause sectors, as was observed in 2016, in the fall of 2020 as the election nears. We also found that donors who signed up during the time surrounding the 2016 election were more valuable long-term than recurring donors who signed up during a typical week.

Trend 272

Trend Fundraising Philanthropy Donor 272

The Modern Nonprofit

MARCH 5, 2024

Estimated Reading Time: 4 minutes How to Mobilize a Movement: 6 Tech Strategies for Supporter Advocacy We know your journey is sprinkled with dreams of making a huge difference, as well as the occasional sleepless night, wondering how you can mobilize a movement with the resources you have. Together, we’ll turn that passion into action.

Advocacy 59

Advocacy Mobile Support Strategy 59

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Campaign Digital Build 59

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Stay up to date with current advocacy trends.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Amy Sample Ward

FEBRUARY 14, 2012

Long-time supporters of both Komen and Planned Parenthood jumped into action. Jumping into action, Allison Fine , Beth Kanter , Stephanie Rudat , Lisa Colton , and Lucy Bernholz starting moving beyond the updates and long conversation threads and towards a collective call to action.

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Reflection Doc Lesson Campaign 150