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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Google provides Ad Grant participants with free access to Google Analytics. Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.)

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) Did we set appropriate capital campaign goals with our board?

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22 Email Ledes That Always Work!!

M+R

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Bait your hook with just a hint of what’s to come, and hope your reader feels compelled to read the whole thing.

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