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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

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22 Email Ledes That Always Work!!

M+R

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Let an image do the talking They say an image is worth a thousand words, which is nice because writing is hard sometimes.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Google provides Ad Grant participants with free access to Google Analytics. Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.)

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