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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

You’ll also want to prioritize accessibility in your web design, so make sure to use alternative text for images and create a strong color contrast between the foreground and background to increase readability. Or, if you want to reach an older demographic, you could share customer testimonials on Facebook to build trust.

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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

How did you promote the event and through which channels? Let them know that it exists, and save it in an easily accessible place. Use an engaging mix of visuals, but don’t overcrowd the design to keep it accessible and appealing. Lay out your additional marketing channels. Consider your audience’s preferred channels.

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5 Innovative Digital Strategies to Boost Association Revenue

fusionSpan

That includes your website, but it also encompasses other channels, like paid advertising. Within your campaigns, use demographic targeting to reach specific age groups or income levels and geotargeting to promote in-person events and regional activities. Prioritize accessible design. Craft compelling ads. Use clear CTAs.

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Best Practices for Golf Fundraisers: 10 Tips for Nonprofits

Nonprofit Tech for Good

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. 4) Make sure registration is easy and accessible.

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4 Ways to Enhance Your Association’s Online Presence

Achieve

Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Group members based on shared characteristics like demographics, interests, or preferred communication channels. Ensure the site is navigable and accessible.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. They begin filling out the registration form.

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