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Direct mail built the conservative movement. Can influencers beat it?

M+R

Receptive and swayable audiences are becoming harder and harder to reach. Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Enter spaces you otherwise would not have access to. We’ve got some Benchmarks.

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To Get Close to Members, Follow MarTech Trends

.orgSource

There are technology tools that can make information and data analytics accessible to everyone. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Add video plus influencers, and what do you get?

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. It serves the purpose of both SEO and accessibility. So, what kind of content is that, exactly?

Action 252
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Their policies directly influence how nonprofits can access, use, and leverage user data for fundraising.

Support 103
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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

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3 Strategies to create an effective nonprofit homepage

Candid

It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. While it’s important to captivate your audience as soon as they land on your homepage, you also don’t want to inundate them with too much information or on-page elements.

Effective 112
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How to Write for SEO and Rank on Google

NonProfit Hub

Keyword research is the best way to uncover what your audience wants. Craft the perfect headline and supporting subheads. . Google pays close attention to your headlines and subheads, and it’s smart to write them in a way that’s search engine-friendly. . That’s like skipping class all year and expecting to ace your final exam.

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