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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. One-time and non-donors might receive compelling stories and testimonials that inspire them to get involved.

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Is a Golf Fundraiser Worth It for Your Nonprofit? (Yes, It Is!)

Nonprofit Tech for Good

Your event website is the chance to tell your organization’s story and help people understand what the event is supporting. This makes it easy to collaborate with the rest of your planning team and even the golf facility by sharing access to the software. Choose a provider that allows you to upload photos, videos, and customize text.

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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

The best part is that you already have access to a major part of the solution – your data! Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. Read more about their story.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. They also appeal to different audience segments. Work With Influencers.

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Remote Technology in the Pandemic: Rebalancing Toward Equity and Access

Non Profit Quarterly

Not all leaders think that way, but organizations that value equity of access must consider the plights of those who might be systematically excluded from engagement efforts. Although we did not start with a particular emphasis on equity and access, this theme came up regularly in our conversations with the field.