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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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Access Your Facebook and Instagram Fundraising Data in Classy Reporting

Classy

This integration enables your fundraisers to seamlessly boost their reach by duplicating their Classy fundraising page to Facebook , allowing your campaign to reach a larger audience and raise more money for your nonprofit. Facebook alone offers little to no access to donation data for your nonprofit.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

You’ll also want to prioritize accessibility in your web design, so make sure to use alternative text for images and create a strong color contrast between the foreground and background to increase readability. Mixing up your content can help you keep audiences engaged and eager to check out your latest post.

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4 Easy ways to recruit for your virtual lobby day

EveryAction

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Before you get too far, don’t forget about a marketing plan!

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The Top 9 Text-to-Give Platforms To Boost Mobile Giving

Bloomerang

According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. You can reach a wider audience, track your campaign progress, and save your team plenty of time. Campaign reports to track progress and adjust your approach as needed.