Forum One

MAY 28, 2024

Forum One’s 11 awards included two platinum, five gold, and four silver awards across focus areas, including cultural institutions, health and wellness, environmental awareness, and government. The end result is accessible, multilingual, and mobile-first digital experience.

Award 83

Award Oregon Museum Policy 83

The Modern Nonprofit

DECEMBER 4, 2023

Individuals are more aware and concerned about how their personal information is used, shared, and protected. This heightened awareness isn’t just a trend; it’s a shift in user behavior and expectations that impacts all sectors, including the world of digital fundraising for nonprofits.

Support 103

Support Fundraising Awareness Data 103

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. Monitor important dates : there are numerous awareness days that are relevant to your organization.

Calendar 273

Calendar Social Media Content Media 273

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

JANUARY 24, 2019

When individual supporters set up personal fundraisers and share them with their network of friends and family, this creates more awareness and brings in new funds from groups that your nonprofit wouldn’t be able to reach on your own. Peer-to-Peer Fundraising Best Practices. Set a clear goal. Think about how you craft your ask.

Program 279

Program Practice Fundraising Platform 279

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. UK-based breast cancer awareness charities, have consistently used innovative marketing techniques to educate and empower people about the importance of early breast cancer detection.

Examples 104

Examples Campaign Marketing Cancer 104

Media Cause

NOVEMBER 7, 2022

Amplifying Your Nonprofit’s Brand Across Channel. Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash.

Social Media 52

Social Media Create Strategy Media 52

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign.

Syria 110

Syria Children Channel Campaign 110

Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience.

Digital 59

Digital Marketing Create Social Media 59

Neon CRM

JUNE 23, 2023

They also donate time, talents, in-kind donations, and access to their social and professional networks. GivingTuesday Inspires People to Be More Giving 84% of those aware of GivingTuesday report that the movement inspired them to give more. Takeaway : Brand awareness of GivingTuesday is growing, and so is participation.

Statistics 98

Statistics Fundraising United States Global 98

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Influencer marketing. Also ensure that your web design is optimized for mobile devices.

Digital 52

Digital Google Grant Social Media 52

Achieve

JUNE 28, 2024

If your team is even somewhat tech-savvy, your nonprofit probably engages with many of its donors and brings in a significant portion of its revenue through virtual channels. As nonprofits have adapted to the digital age, online fundraising has become heavily integrated into most organizations’ strategies.

Tech 52

Tech Fundraising Model Nonprofit 52

Allegiance Group

NOVEMBER 2, 2023

Every nonprofit website should include key features to optimize fundraising, promote brand awareness, and attract volunteers. Instead, a website is a space you can utilize to increase fundraising, promote brand awareness, and find volunteers. An online website isn’t just an advertisement for your organization.

Websites 52

Websites Calendar Registration Nonprofit 52

AccelEvents

JULY 6, 2021

Although in-person and hybrid events can be a powerful way to generate leads, boost sales, and build brand awareness, event marketers often struggle with figuring out the best strategy for event promotion. Event goals can involve brand awareness, lead retrieval, conversion rates, and sales. the audience size . Do Your Research.

Guide 95

Guide Virtual Registration Marketing 95

Top Nonprofits

MARCH 16, 2022

It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your site doesn’t engage your audience. Your site isn’t accessible. Your content is out of date.

Websites 115

Websites Nonprofit Audience Mobile 115

sgEngage

JULY 6, 2022

The concept, however, is effective on any marketing channel. Believe it or not, your organization already has access to potential influencers who can help support your mission and further your cause. Rather, it should be combined with your other marketing efforts to create a multi-channel outreach strategy.

Influence 97

Influence Collaboration Social Media Channel 97

Greater Giving

DECEMBER 15, 2022

As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels .

Digital 75

Digital Marketing Donor Channel 75

The Modern Nonprofit

SEPTEMBER 18, 2024

Nonprofits must also contend with the need for targeted and compelling campaigns that resonate with their audience. By leveraging peer-to-peer fundraising, you can tap into the collective power of your supporters’ social circles, reaching new audiences that might have been challenging to access through traditional outreach methods.

Campaign 52

Campaign Tools Management Fundraising 52

Media Cause

OCTOBER 7, 2021

For example, following breaking news that Texas was implementing an abortion ban, the Center for Reproductive Rights urged their social media audience to contact Congress to support the Women’s Health Protection Act to protect abortion nationwide. Build in relevancy whenever possible . In a campaign to build support for the $3.5

Social Media 102

Social Media Advocacy Campaign Create 102

Classy

JULY 26, 2021

This national holiday offers nonprofits the opportunity to: Spread awareness of their impact to new audiences. Keep the number of impact blocks to four or less so donors can easily access your campaign on a mobile device. . Access Session Recordings From Collaborative 2021 for Free.

National 105

National Donor Nonprofit Celebrate 105

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

Social Media 52

Social Media Media Guide Social 52

Connection Cafe

DECEMBER 18, 2019

Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. To keep her engaged, make sure the donation process is simple and easily accessible, especially if she only wants to donate small amounts at a time.

Audience 42

Audience Generation Donation Donor 42

Greater Giving

JANUARY 4, 2024

It empowers individuals to be part of something greater than themselves, channeling their collective energy towards positive change. Increased Awareness Hosting a donation drive not only raises funds but also increases awareness about your nonprofit’s mission and activities.

Donation 52

Donation Change Giving Empowerment 52

Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Programmatic advertising is particularly useful for: Full-funnel campaigns (awareness ?

Audio 52

Audio Search Audience Websites 52

AccelEvents

OCTOBER 28, 2020

A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. Including a remote audience allows event planners and organizers to minimize in-person attendees in line with local guidelines without sacrificing ticket sales and revenues. . Don’t stop at past attendees.

Marketing 94

Marketing Registration Virtual Audience 94

The Modern Nonprofit

JUNE 20, 2024

The organization leverages the momentum and successes of the quiet phase to engage a broader audience, using social media, direct mail, events, and public announcements to raise awareness and encourage widespread participation. This stage is more inclusive, opening up fundraising efforts to the entire community and beyond.

Campaign 59

Campaign Phase Nonprofit Public 59

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

Marketing 52

Marketing Tips Influence Nonprofit 52

The Modern Nonprofit

MAY 1, 2024

Cultural events during AAPI Heritage Month serve dual purposes – celebrating the rich diversity of Asian and Pacific Islander cultures while also raising awareness and support for important community causes. The theme should resonate with both the AAPI community and also general audiences. Avoid too much cultural jargon.

Celebrate 59

Celebrate Education Fundraising Culture 59

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. For example, if you would like to build awareness you might want to run a combination of Facebook and Programmatic Display ads. Who is your target audience(s)? Of course your audience is a huge factor of where you place your ads.

Practice 59

Practice Audio Nonprofit Search 59

M+R

MAY 31, 2024

Meanwhile, advertisers (including many nonprofits) derive huge value from being able to serve ads on search and those web placements… and hopefully all of this benefits users with free or discounted access to a thriving open web. In short, it’s an ecosystem that provides value all around. Looking to build your brand? M+R can help!

Search 45

Search Experiment Google Benchmark 45

CauseVox

FEBRUARY 5, 2024

Additionally, giving days can also be orchestrated by community foundations and other host organizations to raise awareness and funds for several nonprofits at once. Raise Awareness: Benefit from the increased visibility. As your giving day approaches, strategically share your campaign page across channels.

Work 85

Work Giving Hosting Nonprofit 85

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Targeting the wrong audience. Raise awareness. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Channel 52

AccelEvents

JUNE 24, 2021

This new reality and shifting landscape have created significant opportunities to use virtual and hybrid events — and the technology that powers them — to elevate brand awareness, increase demand generation, enhance user acquisition, and ultimately accelerate growth for your company or your clients.

Guide 93

Guide Virtual Registration Platform 93