3 Key Pieces in an Engaging Email Campaign
Connection Cafe
AUGUST 9, 2013
And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.
Let's personalize your content