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Upworthy Type Headlines: To Like or Dislike?

Care2

In November of 2013 Upworthy traffic grew to about 87M unique visits, which was quite a drastic leap from less than 5 million a year ago, according to Quantcast. And if you look at their website right now, you will find that some of their headlines are simpler and not the hyped up "and you won''t believe what happened next.".