The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success
Nonprofit Tech for Good
JUNE 13, 2013
Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Under the green row, add your fundraising metrics. Track the number of monthly donations and the total given.
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