Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Other studies show that use of positive empathy—like a happy face—encourages donors because they either see the result of their generosity, or they want to experience the joyful mood portrayed in such an image. One important study shows that a positive image of a child leads to a higher average gift donation than a negative one.
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