The Science Behind Engaging your Supporters

OCTOBER 4, 2018

We also have a direct mail program so we do get between 30 and 50 thousand dollars a year just from our annual mail appeals. Mail is just one of the platforms that allows us to get to know and thank our donors. John’s had about a dozen members back in 2013 but since then we’ve managed to get it to almost 70.

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Connection Cafe

JULY 2, 2018

In days long past, the only channels an organization had to concern itself with were in-person and direct mail giving opportunities. Now, people can also make donations through text messages, emails, websites and social media. Here are a few key takeaways: Direct mail still brings in the most money.

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Channel Change Fundraising Mail 28

Connection Cafe

SEPTEMBER 18, 2013

The Next Generation of Canadian Giving 2013. hjc, Blackbaud, Edge Research, and Sea Change Strategies recently studied the giving habits and communication preferences of four generations of Canadian donors and published their findings in a report called The Next Generation of Canadian Giving 2013. A recent study says no.

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Connection Cafe

AUGUST 13, 2014

They visitedwhether through an event, your website, or by going to your actual organizationand had a positive experience, but they just haven’t gotten around to coming back to donate or volunteer. Traditionally, a call to action has been to donate in response to a direct mailing or a phone call.

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Connection Cafe

DECEMBER 2, 2013

target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. Based on data from 3,828 charities that raised more than $12 billion in the prior 12 months, The Blackbaud Index reports that overall charitable giving grew 2.3 billion in annual revenue grew 3.5

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NonProfit Hub

DECEMBER 10, 2014

I don’t have time to get out of the office… I have spent lots of time posting our request for funds on our Facebook page and I have created a new, cool Donate section of our website.”. Studies prove that donors and potential donors who feel like they are a part of something donate and donate more often.

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Connection Cafe

MARCH 4, 2019

In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Based on research from the Blackbaud Institute’s Charitable Giving Report , online giving in the United States represents 8.5% of total fundraising revenue. Sadly, that is not the case.

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Connection Cafe

JANUARY 19, 2021

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. And on the confirmation page, include a soft ask with an online donation form. Use an online peer-to-peer fundraising page to easily track donations.

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Mail Blackbaud Virtual Awareness 27

Connection Cafe

DECEMBER 22, 2013

As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog.

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Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

SEPTEMBER 26, 2012

That said, the following excerpt from Chapter 9 of Social Media for Social Good: A How-To Guide for Nonprofits will help your nonprofit get started with launching a mobile website or at the very least get the idea percolating and higher on your priority list for 2013. Feature a “Donate Now” Page That Is Optimized for Mobile Use.

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Mobile Websites Design Practice 217

Connection Cafe

AUGUST 22, 2014

Lindsey Salmony works on Blackbaud’s Corporate Marketing team as a program manager, writer, editor, and graphic designer. Before joining Blackbaud, she worked at several newspapers as a reporter, writing news stories and in-depth feature articles. For example, write, “By making a tax-deductible donation, you can help.”

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Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). Many businesses are getting tighter and more selective in their corporate donations.

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Tech Soup

DECEMBER 9, 2013

Now that this year is wrapping up and we have the verdict on nonprofit technology trends for 2013 , we queried charity Technorati like Amy Sample Ward, Beth Kanter, Marnie Webb, Peter Campbell, Nicole Wallace, the entire crew at Idealware, Lucy Bernholz, and other luminaries to find out what is in their crystal balls for 2014.

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