Telling the story in a new way: Should arts leaders use impact evaluation?
ASU Lodestar Center
APRIL 10, 2017
posted by Christopher Haines Artistic Director & Co-Founder, iTheatre Collaborative. Only within the last decade has research on the efficacy of evaluating the effects of art on audiences been realized (Brown & Novak, 2013). Using different terms to mean the same thing confuses the story. Art is also very subjective.
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