Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. Online giving increased 14% in 2013, mainly due to email communications.

email 70

email Advocacy Social Network Social Media 70

Connection Cafe

AUGUST 2, 2013

So your organization mails to the same group of prospects for your annual giving program year after year, looking at LYBUNTs, SYBUNTs, etc., I do highly recommend that you look for a company that has vast experience in analyzing fundraising data for nonprofits, as well as providing direction on how to utilize the results.

Question 48

Question Gift Analysis Analytics 48

Connection Cafe

NOVEMBER 7, 2013

A fundraising strategy should be integrated across many channels, but with a slightly different emphasis by generation: Gen Y (b. Cultivate them through peer-to-peer fundraising opportunities (like fun runs) and workplace philanthropy. Direct mail is still incredibly important, far from dead, but it won’t last forever.

Generation 42

Generation Donation Giving Learning 42

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

Benchmark 56

Benchmark Measure America Blackbaud 56

Connection Cafe

SEPTEMBER 10, 2013

Here are some ways you can do this for your nonprofit organization: Take a look at your fundraising efforts so far, measuring your fiscal year results over the previous fiscal year. Look at each of your fundraising programs for annual, major, and planned gifts, and look at your successes to build upon in planning for the upcoming year.

Reflection 33

Reflection Time Evaluation Metrics 33

Connection Cafe

JANUARY 20, 2015

While you’re likely on to your 2015 fundraising goals, I want to take you back one last time to your end-of-year campaign. We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Direct Mail Recipients Who Go Online.

Metrics 20

Metrics Campaign Channel Conversation 20

Connection Cafe

DECEMBER 2, 2013

Overall fundraising revenue for 334 churches, synagogues and other faith-based organizations representing nearly $1.2 target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. percent for the three months ending October 2013, compared to the same period a year earlier.

Organization 36

Organization North Carolina Blackbaud Dallas 36

Connection Cafe

NOVEMBER 22, 2013

If the previous step is not completely successful in reaching all of the remaining prospects – and it will not be – use highly personalized direct mail solicitations, but limit those efforts to a maximum of two. Fundraising Major Gifts Planned Giving Sustained Giving' Did that help? Have a happy and successful end of year!

Giving 35

Giving Calendar Gift Stream 35

Connection Cafe

JANUARY 19, 2021

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. Gratitude will naturally lead to engagement and, for a mass marketing campaign, that engagement leads to or even becomes the actual fundraising ask.

Mail 27

Mail Blackbaud Virtual Awareness 27

Tech Soup

APRIL 23, 2013

This month the news is about ultramobile devices, NPTech innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, online fundraising trends, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the environmental mobile app of the month in honor or Earth Day 2013.

News 40

News Technology Romania Paypal 40

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Social Media Nonprofit Content 54

Nonprofit Tech for Good

MAY 18, 2013

Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit.

Social Media 252

Social Media Social Chapter Media 252

Nonprofit Tech for Good

OCTOBER 22, 2012

Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit.

Social Media 241

Social Media Social Chapter Media 241

Nonprofit Tech for Good

MAY 18, 2013

Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit.

Social Media 204

Social Media Social Chapter Media 204

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). Analytics no longer just nice to have : The ongoing demographic shift in the U.S. Working Smarter.

Trend 35

Trend Technology Retention Channel 35

Tech Soup

DECEMBER 9, 2013

Now that this year is wrapping up and we have the verdict on nonprofit technology trends for 2013 , we queried charity Technorati like Amy Sample Ward, Beth Kanter, Marnie Webb, Peter Campbell, Nicole Wallace, the entire crew at Idealware, Lucy Bernholz, and other luminaries to find out what is in their crystal balls for 2014.

Celebrate 89

Celebrate News Technology Nonprofit 89