TechImpact

MAY 12, 2014

ExactTarget – “The 2012 channel preference survey” (2012). O2 – “Mobile life report” UK (2013). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). 61% of consumers now read at least some of their emails on a mobile device – Yesmail “Email Compass: The Mobile Effect” (2013).

Statistics 168

Statistics Mobile Marketing India 168

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media.

email 70

email Advocacy Social Network Social Media 70

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. Direct Mail Recipients Who Go Online.

Metrics 20

Metrics Campaign Channel Conversation 20

Connection Cafe

NOVEMBER 7, 2013

A fundraising strategy should be integrated across many channels, but with a slightly different emphasis by generation: Gen Y (b. They are truly multi-channel donors, and they want to hear about the impact of their donation. Direct mail is still incredibly important, far from dead, but it won’t last forever. Matures (b.

Generation 42

Generation Donation Giving Learning 42

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. This is definitely an “ask” worth making!

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

DECEMBER 2, 2013

percent for the three months ending October 2013, compared to the same period a year earlier. After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. “So less of their charitable dollars are being channeled through the church.” Among 3,097 charities that raised nearly $1.7

Organization 36

Organization North Carolina Blackbaud Dallas 36