Fundraising Ideas to Reverse the Trend of Declining Email Response Rates
NetWits
APRIL 5, 2013
The much-anticipated 2013 eNonprofit Benchmark study was released last week. This follows a recent trend that email click-through rates have declined across all industries. The study advises that “addressing email engagement should be a top priority for anyone involved in raising money and driving advocacy online in 2013.”.
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