Remove 2012 Remove Rate Remove Trend
article thumbnail

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

-based national nonprofits in 2012. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. percent to 4.5 percent over the past year. What’s to blame?

Rate 235
article thumbnail

5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Being up to date on fundraising trends for the year ahead is important so you can diversify and maximize your fundraising success! When asked how fundraisers were feeling about 2024 planning in the recent webinar, Five Fundraising Trends to Watch for in 2024 , “overwhelmed,” “excited,” “hopeful,” and “tired already” were common responses.

Trend 289
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story.

Analysis 155
article thumbnail

25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). View: Giving Trends in Africa Data Sheet.

article thumbnail

Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. Figure 1: Opens and open rate.

Rate 139
article thumbnail

Some Findings from the 2012 Nonprofit Communications Trends Report

NTEN

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. Here are some of findings that stood out: 78% of respondents planned to email their typical supporters at least monthly in 2012.

article thumbnail

HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving. While print readership is highest among boomers, in recent years they have adopted mobile and social media at a rapid rate.