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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. Figure 1: Opens and open rate.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

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Infographic: 2012 Nonprofit Benchmarks

Care2

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Online advocacy response rates were up 28%. Can’t wait to get your hands on the data? Online fundraising grew 20% in 2011.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. But the movement’s momentum hasn’t slowed since then.

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2012 Convio Benchmark Study

Connection Cafe

At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. I’m particularly encouraged by a new metric we added this year: growth in monthly giving.

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3 Mobile Trends on the Horizon for Nonprofits

Connection Cafe

Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. Questions like: What are your mobile donation form conversion rates? What are your email click-through rates on mobile devices? It’s soon going to become even more important for nonprofits to track these baseline metrics.

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GivingTuesday Prep: Everything You Need for 2023

Qgiv

Created in November of 2012, GivingTuesday is a global movement to inspire generosity around the world. Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention.