Give a shirt: Changing slacktivists into activists
ASU Lodestar Center
JULY 10, 2013
Image from Spirit of Rebellion. Kony 2012 turned slacktivism on its head. In the end, Kony 2012 made some noise and was a success, but it was still considered slacktivism. Need to update your marketing skills? Five minutes and you’ve done your good for the day. But does that really help?
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