A Fundraising Cliff? What does the data say?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 11, 2012
Note from Beth: Here’s a guest post from my colleague Steve MacLaughlin that is a great example of “ data informed fundraising.” What about Hurricane Sandy? Are people going to give less because they donated to Hurricane Sandy relief? Hurricane Sandy is unlikely to have a significant impact on this trend.
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