The End of the Beginning of Online Giving
Connection Cafe
MARCH 4, 2019
Hint: Donor behavior is consumer behavior.). Yes, we are seeing some parts of the nonprofit sector doing a much better job of engaging, communicating, optimizing, and acknowledging donors through digital channels. Back in 2012 , I wrote why nonprofits must avoid the year-end online giving trap. of total sales. It’s a trap!
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