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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). Keep emails under 102KB.

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Why You Need a Mobile Ready Email Template

NetWits

Make sure to check out their annual Nonprofit Technology Conference , taking place in San Francisco, April 3-5 2012. — Did you know that nearly 90 million Americans use their phone to read email ? 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So,

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences. Based on their birth range (1997-2012) Generation Z has always known our digital environment of the internet, computers, and smartphones.

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11 Mobile Marketing Statistics You Wont Believe

TechImpact

billion of those own a cell phone, while 4.2 Mobile Marketing Association Asia, 2011) It takes 90 minutes for the average person to respond to an email. CTIA.org, 2011) Mobile coupons get 10 times more redemption rates than that of traditional coupons. Facebook, 2012) Mobile marketing will account for 15.2% xAd, 2012).

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”.

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Released at the 2012 NTC Today: The New eNonprofit Benchmarks Study from M+R and NTEN

NTEN

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. New this year and particularly interesting to me is what we learned from the study participants with mobile programs: roughly a third had optimized their emails for display on smart phones. a third had not.

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10 Ways Nonprofits Can Send Mobile Friendlier Email

Tech Soup

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). Decrease Your Email's Width.

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