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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based based national nonprofits in 2012. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

Does your nonprofit send mobile-friendly email? You’ve likely heard about the importance of being mobile-friendly to engage constituents. Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices.

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Why You Need a Mobile Ready Email Template

NetWits

Make sure to check out their annual Nonprofit Technology Conference , taking place in San Francisco, April 3-5 2012. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year.

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GivingTuesday 2022: Celebrating EveryAction customers’ accomplishments

EveryAction

Established in 2012 at the 92nd Street Y as a day to encourage everyone to “give, collaborate, and celebrate generosity,” the nonprofit world knows GivingTuesday , the Tuesday after Thanksgiving, is a major fundraising day and serves for many as the unofficial start to the year-end fundraising season.

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11 Mobile Marketing Statistics You Wont Believe

TechImpact

One of the biggest buzz words in the nonprofit sector has been mobile marketing. The intuitively named marketing trend refers to a marketers ability to communicate a message effectively to a consumer via their mobile device. Bottom line is, there is real potential in the mobile space that is only now is starting to heat up.

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20 Insightful Nonprofit Technology And Social Media Stats

TechImpact

Nonprofits saw a 264% growth in Twitter followers in 2012. Technology: Out of 10,500 nonprofits worldwide in 2012, 90% were using the cloud. Out of 83,866 respondents, 18% used a mobile device to access a donation page. Nonprofits have 29 mobile subscribers for every 1,000 email subscribers, on average.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails. However, conversion rates of those emails dropped 25%.

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