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That said, here are five common mistakes that nonprofits are making in their online fundraising campaigns: 1) No social networking icons/pitches on the “Thank You” landing page. Some donations lasted 3-4 pages and required that I create a username and password or choose to give between multiple campaigns or opt-ins.
Elaina Todd, an environmental planner who develops social marketing campaigns with the nonprofit conservation group Rare, is profiled in our most recent case study for Benetech’s Miradi software. Miradi, is used by nature conservation practitioners around the world to design, manage, monitor and learn from their projects.
But thanks to a strategy focused on bringing low-cost smartphones to the masses worldwide, Google’s Android surged to a whopping 68% share of the global smartphone market in the second quarter of 2012. Sea Turtle Conservancy App. Not for Sale Campaign :: Free2Work App. at 56% compared to Apple’s iOS at 33%.
With smartphones now outselling PCs and tablet sales surpassing even the most conservative of estimates, the majority of your nonprofit’s supporters will likely be browsing your website on mobile devices by 2013 – and unfortunately most nonprofits are not prepared for this dramatic shift in Web communications.
If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).
For all the buzz about new media in the nonprofit sector, it is somewhat surprising how few nonprofits have integrated their new media campaigns into one of the most important pages on their website – the “Thank You for Your Donation!” recently launched a text alert campaign. ” landing page.
Will 2012 be pretty much like 2011? When NTEN asked whether I’d be willing to predict tech trends for in 2012, I, of course, asked my Magic 8 Ball™. It replied: Based on that, plus 27 years in the field, I foresee that 2012 will be pretty much like 2011. Ditto for a social media campaign. Weiner Consulting.
UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). Step Two :: Pin It!
Or, if your nonprofit works to protect the environment or animals, for every tragic loss of habitat or endangered species, share a story of conservation or progress. When you add to that the constant multitasking required to implement social media campaigns well and the addictive nature of social media, burnout is a given.
Kevin and the SEA today launched an Initiative To Protect the Meaning of Social Enterprise , supporting the efforts of our peers with Social Enterprise UK in their "NotInOurName" campaign. Here is the letter I'm sending to the USPTO supporting their initial recommendation against granting this registered trademark in the U.S.
That said, here are five common mistakes that nonprofits are making in their online fundraising campaigns: 1) No social networking icons/pitches on the “Thank You” landing page. Some donations lasted 3-4 pages and required that I create a username and password or choose to give between multiple campaigns or opt-ins.
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. DollarPerMonth.org :: dollarpermonth.org.
Using Wordle, nonprofits could generate word clouds that add some color and creativity to their online fundraising and outreach campaigns. If your nonprofit uses a particular hashtag in your Twitter campaigns on a regular basis, then signing up and registering that hashtag (before anyone else does) is highly recommended. Present.me.
Annual Calendar of Social Good and Cause Campaigns :: nonprofitorgs.wordpress.com/annualcalendar. A must-bookmark list of special days that acknowledge social good events and cause campaigns. It’s also worth noting that they have an excellent mobile website which enables nonprofits to make their online advocacy campaigns mobile.
Kony 2012 turned slacktivism on its head. Jason Russell, the man behind the campaign, not only asked people to spread the word via social media, but to also get off their butts and do something about it. In the end, Kony 2012 made some noise and was a success, but it was still considered slacktivism. But does that really help?
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. For example, see Plan Asia’s Flavors Page at flavors.me/planasia.
A lack of government resources in the slums and low-income areas to address the problem of animal abandonment and cruelty has inspired many Brazilians to give to nonprofits that support animal welfare and wildlife conservation. Tell us about the “Abrace o Brasil” campaign you launched in partnership with the Brazil Foundation.
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. For example, see Plan Asia’s Flavors Page at flavors.me/planasia.
Alliance Magazine, September 2012. Alliance Magazine, September 2012. Patrick Meier has this excellent “ behind the scenes ” post from April, 2012. He points the common challenge in using social media data for emergency response: scaling. ” Lucy Bernholz, “ Data-first Philanthropy.”
It’s called “ 2020: What’s the Real Truth ,” and, according to Facebook’s page transparency tools, it was originally titled, “2012: What’s the Real Truth,” seemingly based on the 2012 doomsday conspiracy.
[Editor's note: The following is from the December 2012 issue of NTEN:Change , NTEN's quarterly journal for nonprofit leaders. Competition is real in the marine conservation space. Our philosophy at Upwell is that we’re part of a big ocean team that includes marine conservation organizations, marine scientists, and ocean activists.
A few weeks ago, HandsOn Network launched The Good & Ready Campaign that leverages interactive technologies and social networking to support their partners, The American Red Cross , Ready.gov and FLASH by recruiting, inspiring and mobilizing volunteers in support of their goals for September, National Emergency Preparedness Month.
UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). Step Two :: Pin It!
Based on the rock solid fundraising performance by Convio clients, I’m hopeful of what’s to come in 2012. Of course, my first question was what made 2011 year-end fundraising different from years past, and I was excited to hear from Sara Thomas, Senior Manager, Digital Marketing at Ocean Conservancy on their year-end success.
” In a data-driven piece that looks at post-money valuations, deal sizes and dilution rates going back to 2012, Mitchem says we’re now heading into a new era where the tech industry will embrace “growth at reasonable costs.” Thanks very much for reading TC+ this week, Walter Thompson. Editorial Manager, TechCrunch+.
s first significant fundraising campaign come from the minds of Charles Sumner Ward and Frank L. The two developed a system of fundraising that had never been seen before: setting a time limit on their campaign for constructing a new building in Washington D.C., Pierce, two of the YMCA’s most prominent leaders.
Charities like Habitat for Humanity, Feeding America, and the Nature Conservancy are already on board. Avi Kaplan is a Senior Strategist at Rad Campaign , a firm that provides web design, web development, online marketing, and strategy to nonprofit organizations and political campaigns.
Here are their inspiring stories: Most Impactful Use of Blackbaud Technology – Human Rights Campaign – The Human Rights Campaign enhanced the national dialogue on marriage equality with a social media campaign that took over the Internet. Read the case study. Read the case study. Read the case study. Read the case study.
They mention DonorsChoose , SharingTV , the Salvation Army's use of mobile phones for its " text a kettle campaign." This reminds of something that Peter Deitz wrote about over at the Social Actions blog called "How Wil Your Nonprofit Raise Money in 2012?" Innovative Giving: The Nature Conservancy and (Lil) Green Patch.
Charities like Habitat for Humanity, Feeding America, and the Nature Conservancy are already on board. Avi Kaplan is a Senior Strategist at Rad Campaign , a firm that provides web design, web development, online marketing, and strategy to nonprofit organizations and political campaigns.
It is definitely the standout campaign of the year so far. (At Most Impactful Use of Blackbaud Technology – Human Rights Campaign – The Human Rights Campaign had the opportunity to capitalize on two landmark marriage equality cases to increase visibility and enhance the national dialogue. Read the case study.
While this represents around 150 million more users than this time last year, these numbers may still be conservative. CERN (@CERN) July 4, 2012. Adding up all the users in individual countries around the world, there appear to be around 2.5 billion global internet users today – roughly 35% of the world’s population. Higgs #ICHEP2012.
As a member of the core team of advisors for @GivingTuesday, the movement launched in 2012 to celebrate an opening day of the giving season, I’m admittedly biased. Plus they’re using the day to kick off their end-of-year online campaign.
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. For example, see Plan Asia’s Flavors Page at flavors.me/planasia.
Mobile-savvy nonprofits inspired many of us with their interesting apps, from PETA’s mobile advocacy center to the Lance Armstrong Foundation’s collaborative BOOM app (in concert with Nike) to the Central Park Conservancy’s Insider’s Guide to the Park. No exceptions.” Check out our Guide to the Mobile Web.
Braided River, a Seattle-based nonprofit publishing company, has undertaken 16 conservation projects to date with just three staff people. Braided River combines the arts of photography and literature to create books, media campaigns, and museum exhibits about preserving North America's wild places. Environmental Impact.
Braided River, a Seattle-based nonprofit publishing company, has undertaken 16 conservation projects to date with just three staff people. Braided River combines the arts of photography and literature to create books, media campaigns, and museum exhibits about preserving North America's wild places. Environmental Impact.
event held at the United Nations headquarters in New York, we presented the first adidas x Parley prototype: a shoe made with plastic waste collected in the Maldives, and illegal fishing nets recovered from the Southern Ocean by Sea Shepherd Conservation Society during their record-breaking campaign to thwart notorious toothfish poachers.
“Actively steward the relationships that will ultimately define your success,” he says, “whether they be trustees, campaign volunteers or major donors.” The analysis found that donors who cared most about conservation and research, animal care, and general zoo activities gave more than other donors.
Be sure to check out 2014 , 2013 , 2012 , and 2011 too. Perhaps nonprofits have listened to my advice over the years to time their email campaigns when the most giving happens. A growing number of nonprofits are offering match or challenge programs as part of their email campaigns. Emails by Hour. Email Frequency.
Be sure to give the 2013 , 2012 , and 2011 reviews a look too. The rest of the message and the entire year-end email campaign from Oxfam America were all well done. The best end-to-end campaign was done by the Museum of Modern Art. My multichannel award goes to The Nature Conservancy. Here it is! Everyone wants one.
Yes… the majority of this year’s nonprofits have also implemented good-to-exceptional social media campaigns, but they are also nonprofits whose missions I care about and feel a personal connection to. This year, however, the selection process was a bit more personal. Wildlife SOS :: @ WildlifeSOS. FINCA :: @ FINCA.
Department of Education was to serve 100,000 students by the end of our five-year contract in late 2012. Based on hitting that number two years early, we’re now projecting that we could serve perhaps twice as many students, 200,000, by the 2012 milestone date. And the price to the Dept.
In response, many nonprofits are now moving toward using litigation as a normative standard in advocacy campaigns. To give you a real-life example: a law firm 5 brought a lawsuit against the Virginia Department of Corrections in 2012, alleging that women in the Virginia prison system were being denied appropriate medical care.
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