Give a shirt: Changing slacktivists into activists
ASU Lodestar Center
JULY 10, 2013
Never mind laboring in the heat to plant trees or paint houses. Kony 2012 turned slacktivism on its head. In the end, Kony 2012 made some noise and was a success, but it was still considered slacktivism. DNA on a SHIRT (DOAS) , a Phoenix-based genetic art company, is combating slacktivism from a new angle – a personal angle.
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