2011 Retention Survey 
Bloomerang
JANUARY 7, 2022
A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.
NetWits
MAY 31, 2011
The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.
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NetWits
MAY 15, 2012
Download the complete 2011 Online Fundraising Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. The largest online gift received in 2011 was $260,000 – more than two-and-a-half times 2010′s largest gift.
Care2
FEBRUARY 11, 2013
Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.
sgEngage
MAY 31, 2011
The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.
Nimble AMS
SEPTEMBER 13, 2019
How auto-renewal of individual and company memberships can increase loyalty and retention. Associations that can differentiate themselves are on the leading edge of member retention. in 2011 according to a 2018 survey by McKinsey & Company. Member loyalty. It’s always on the minds of associations.
ASU Lodestar Center
AUGUST 10, 2012
First up: The Chronicle of Philanthropy’s recent survey of more than 900 young nonprofit professionals. Case in point, YNPN’s 2011 survey of young nonprofit workers found that “commitment to remaining in a nonprofit job weakened as employees got older.” In 2011, 35% of respondents said that “direct service” positions—i.e.,
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