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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors. The Importance of Moving Donors Offline. The Long-Term Value of Online Donors. Download Now!

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Download the full Internet & Multichannel Fundraising Report. Download Now!

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success. Online Donors Need to be Moved Offline. Online Donors are Worth More.

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5 Tips To Grow Your Online Giving In 2011

NetWits

How will you reinvigorate yourself, your work and your organisation in 2011? Most importantly, are you considering how your online presence will help you grow your giving program? The Nielsen Norman Group has estimated that online donations will constitute the majority of donations by 2020. Create multiple online touchpoints.

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2011 Online Giving Trends

NetWits

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. You can download the 2011 Online Giving Report here.

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The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Simply put, the world is going online. Offline still rules ….

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