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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving. But that simply isn’t true.

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The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. They key to raising more money is to figure out how to utilize offline and online channels together.

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2011 Online Giving Trends

NetWits

Blackbaud released its 2011 Online Giving report today. The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 of online giving happened in October, November, and December of 2011.

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5 Tips To Grow Your Online Giving In 2011

NetWits

How will you reinvigorate yourself, your work and your organisation in 2011? Given that, as we head into 2011, this is not so far away, it’s worth considering how you will ensure your online giving strategy performs in 2011. You need to connect with your online donors as much as you do your with your offline donors.

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. Online Donors Need to be Moved Offline. Online donors tend to be significantly younger, more affluent, and more generous than their offline counterparts ( check out the infographic to “See” more ). i.e. Direct Mail.

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