NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

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Offline Channel Fundraising Mail 153

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

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Mail Trend Offline Blackbaud 79

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

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Benchmark Internet Giving Offline 73

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. Where to go from here.

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Channel News Mail Blogger 118

sgEngage

DECEMBER 30, 2011

Thanks to The Agitator for letting me have the last word in 2011. If that means a direct mail piece and a check, then great! Statistically speaking, online donors are much more likely to switch to become offline donors. Tom Belford and Roger Craver’s daily e-newsletter and blog are the first thing that I read each day.

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Offline Channel Org Chart 64

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Online Donor Fundraising 102

Amy Sample Ward

MAY 3, 2011

Keep doing the offline stuff for the offline people! Get free postage and mail books you can spare to a child in need. | To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). What do you think?

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Web Offline Bookmarking Facebook 111

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

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Trend Online Giving Offline 78

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 90 percent or more of fundraising revenue comes from offline sources. Because Internet usage continues to skyrocket.

Offline 67

Offline Results Time Fundraising 67

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. I believe it’s the future of commerce and online, offline, and app fundraising. Updates no longer exist.

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Social Media Social Chapter Media 246

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. The number of donors that give both on and offline is less than 10%.

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Donor Offline Mail Channel 58

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. I believe it’s the future of commerce and online, offline, and app fundraising. Updates no longer exist.

Social Media 202

Social Media Social Chapter Media 202

sgEngage

NOVEMBER 9, 2010

The difference is that Causes is continuing to blur the line between online and offline activity. That means taking things offline and into a traditional retail environment. Companies like TisBest and Network for Good’s Good Card have been available for a few years now. Will it work? Is it worth paying attention to? Absolutely.

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Los Angeles Gift Charity Trend 64

Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? They have also been timing campaigns around issues or around offline efforts. Email appends.

Channel 59

Channel Fundraising Offline PowerPoint 59

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. But raising funds online is not about technology, any more than raising funds through the mail is about paper. It’s about the relationship between the nonprofit and the donor who wants to support a cause.

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Relationship Studies Network Online 89

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Content (online and offline) and products aimed at your members. 67% learn about associations through emails and direct mail.

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Benchmark Associations Stats Offline 67

Connection Cafe

JANUARY 5, 2011

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. 2011 holds many opportunities for advocates in what is sure to be an exciting Congressional session. Happy 2011.

Advocacy 31

Advocacy Sample Local Facilitation 31

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. How can I leverage online and offline giving for better fundraising results? is the answer to all of your fundraising woes.

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Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

JUNE 10, 2014

Online is relatively cheap : Email and websites are much cheaper than direct mail and billboards. People’s friends are online : 50% of donors give because a friend asked them to, while only 22% give because the organization asked them to give, according to Blackbaud’s 2011 Peer-to-Peer Event Fundraising Consumer Survey.

Movie 40

Movie Donor Online Offline 40

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it?

America 24

America Results Volunteer Offline 24

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. For offline and online donors, each channel should support one another. However, if time does not allow a direct mail piece, focus resources on crafting a dedicated email series.

Build 38

Build Donor Channel Sound 38