[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS
Nonprofit Tech for Good
JANUARY 18, 2011
Are you tracking Return on Investment (ROI), and how? Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. What is on your To Do List for 2011? Please summarize your ROI. Awareness includes whether funders are more aware of campaigns/programs. Listening, engaging and patience.
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