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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

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The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Because Internet usage continues to skyrocket. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. Are you searching for ways to raise more money?

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. Online Donors Need to be Moved Offline. Online donors tend to be significantly younger, more affluent, and more generous than their offline counterparts ( check out the infographic to “See” more ). i.e. Direct Mail.

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5 Tips To Grow Your Online Giving In 2011

NetWits

How will you reinvigorate yourself, your work and your organisation in 2011? Given that, as we head into 2011, this is not so far away, it’s worth considering how you will ensure your online giving strategy performs in 2011. You need to connect with your online donors as much as you do your with your offline donors.

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