New Book: How To Implement Multichannel Online Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2013
Use virtual tools to manage campaign internally (Yammer, Google Docs, Listening Dashboards, Private Facebook Groups, etc). The book also covers what staffing structure is required for success of multichannel campaigns. This is called the hybrid model – although it has to be silo free for it work. Encourage brainstorming.
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