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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. Click here to download the free 2011 Multichannel Fundraising Report and learn more about donor retention.

Technique 201
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International Human Rights Day 2011

Beneblog: Technology Meets Society

2011 has been an amazing year for human rights defenders. This past year, our HRP team helped the human rights movement achieve great things. Our support of groups advancing LGBTI rights is opening up new opportunities for helping many more such groups around the world. and the European Union.

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Have Questions, Not Answers for 2011

Care2

But you can help change that--and with good reason. Marketing, in particular, social marketing can make all the difference in your organization's work come 2011. By applying marketing principles and techniques to influence and change attitudes, beliefs and environments to change behavior and achieve good. Go Beyond The Message.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. 5 Follow-up Email Techniques from Top Nonprofits – Five effective and efficient approaches for sending follow-up messages within an email campaign. percent to 4.5 percent over the past year.

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DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook

NTEN

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ]. The London Symphony is a master of this technique. By Beth Kanter, Beth's Blog.

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How To Put Social Fundraising On Steroids: Community Giving Days

Beth's Blog: How Nonprofits Can Use Social Media

Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. Engage influencers and free agents. How To Marry Social Media with Fundraising. View more presentations from Beth Kanter.

Community 111
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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.