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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. A must for any organization of any size.” – Erin Fogg, 2011. Photo by Gary Clark. You can download it here.

Calendar 108
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3 Proven Ways to Wow Your Fundraisers and Keep Them Coming Back for More

NetWits

Experience shows us that only 40% of your 2011 fundraisers will return for next year’s event. Create email templates for your captains to use in recruiting team members. She’ll be co-facilitating a session at the Blackbaud User Conference called “ Integrated Marketing Plans for Special Events” with Donna Wilkins of Charity Dynamics.

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Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. But it is important to understand that there is a process behind the template. My answer: Yes!

Content 102
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DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook

NTEN

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. This would seem to be a no-brainer for encouraging engagement, but there are nuances for what kinds of questions will facilitate the best conversation. By Beth Kanter, Beth's Blog.

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Knight Foundation Launches The Giving Day Play Book

Beth's Blog: How Nonprofits Can Use Social Media

With tips for any nonprofit participating in or launching a campaign, the playbook not only tells you how to set a Giving Day budget and allot staff time, but also how to use the power of social media to reach new donors. 3: Pick the structure that best fits your capacity and goals.

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Why Conversion Is A Better Objective Than Traffic Referral

Beth's Blog: How Nonprofits Can Use Social Media

This resonated after reading KD Paine’s “ Social Media Measurement Meets Sex in the City &# that talks about the importance of tracking your strategy to understand how to get people to become life long supporters. The goal is not exposure. The first Make-A-Wish mobile optimized website launched in early April 2011.