NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Over the past two weeks, we’ve been running A/B tests on our new mobile template. Just stop it.

Template 167

Template Mobile email San Francisco 167

Care2

JULY 22, 2011

For most organizations, the heart and soul of communications is the email list. Email is the 800 pound gorilla, the elephant in the room, the big kahuna. Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing.

Mobile 77

Mobile email Strategy gMail 77

NTEN

SEPTEMBER 21, 2011

We're on pace to deliver more than 1,000,000 messages in 2011, so our data is beginning to amount to something meaningful. Recent tests from our 28,000-name newsletter list found that the folks we'd added within the prior month were up to 25% more likely to open the first message. Test, test, tes t. so far this year.

Rate 92

Rate Open Spam NTEN 92

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). The first Make-A-Wish mobile optimized website launched in early April 2011. So, we currently are gearing up for the complete overhaul of our national website and the website templates for our 64 chapters. Next Steps.

Conversation 107

Conversation Chapter Channel Module 107

Amy Sample Ward

FEBRUARY 24, 2011

In the social period, we began exploring the network – mapping it, evaluating it, testing it. Well, what about a database that you could share just the names and emails and selected actions with the other organizations in your field who have pledged to work at the movement level along side you? Resources & Links. Organizations.

Slides 213

Slides Nptech Digital Case Study 213