[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS
Nonprofit Tech for Good
JANUARY 18, 2011
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. In general, views were great, the conversations were not. What is on your To Do List for 2011? Listening, engaging and patience.
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