2011 Content ROI Social Network 
Nonprofit Tech for Good
JUNE 8, 2011
Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Absolutely not!
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 3, 2011
My Three Words for 2011 inspired by Harold Jarche's Networked Learning Model. In 2010, my three words were Networked, Generosity, and Full of Life. Over the past decade, the Internet and social media have been one of my primary sources for professional learning. Then, try to think in even broader terms.
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Nonprofit Tech for Good
JANUARY 3, 2012
One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Learn basic HTML.
NTEN
NOVEMBER 8, 2010
To answer these questions and more, we at Smart Online™ used this last quarter of 2010 to try and unravel the ‘Technology Trends for Nonprofits’ in 2011. It’s all about your return on your engagement; Return on Engagement (ROE) is the new Return on Investment (ROI). of internet user time is spent on social media and social networking.
Nonprofit Tech for Good
NOVEMBER 28, 2011
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Executives were terrified by the legal implications of using social networking tools.
Nonprofit Tech for Good
DECEMBER 28, 2010
I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how?
Nonprofit Tech for Good
DECEMBER 13, 2010
I should say I did recently hire a social media volunteer who helps me on a part-time basis. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Social networking sites and mobile are on the rise, but we can’t forget our traditional marketing methods bringing in the majority of the revenue.
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