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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Download Now!

Technique 201
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is a recurring theme from previous studies.

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Major Gifts and a $260,000 Online Donation

NetWits

— Larger and larger gifts are being given online. In fact, Blackbaud’s 2011 Online Giving Report , noted that the largest online gift in 2011 was $260,000 ! The report further noted, “87% of the nonprofits in this analysis had at least one online gift of $1,000 or more during 2011.”.

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Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

Online fundraising has seen a remarkable rise in the past few years. While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Creating strategies for online fundraising, with a little of effort, will transform your donors into online supporters.

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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Tags: Fundraising , Nonprofit Trends , nptech , Online Giving , Social Media , Web 2.0

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. Analysis of cumulative online giving (i.e.,

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2011 NTC Preview: Can Social Networks Create Social Capital?

NTEN

Staff led on-the-ground efforts in just a handful of key cities, while the majority of actions were organized online and offline by activists and other citizens -– volunteers, by and large. Online networks were used to help organize the national day of action but the action was not about "likes" or fans or messages.